Create research-backed buyer personas with demographics, competitive alternatives, segment sizing, and strategic recommendations your team can act on.
Share the brand and the goal. The flow returns research-backed persona profiles with demographics, motivations, pain points, preferred channels, competitive alternatives, and a prioritization framework.
The flow starts by researching the brand's website, current customer base, and competitive landscape before asking a single question. Once Juma has context, it asks targeted questions about geographic scope, use case, and any existing personas to build on. Each persona profile includes demographics with cited sources, goals and motivations, pain points, psychographics grounded in observed behavior (where this person actually spends time and how they research purchases), preferred channels, a key message, the primary objection with a specific response, and the competitive alternatives this person would consider instead. The final document also includes a prioritization section ranking personas by segment size and revenue potential, plus strategic implications for campaign targeting, content, and messaging.
Most buyer personas describe who the customer is but not who else is trying to reach them. Without competitive context, the "Key Message" section becomes generic because there is nothing to differentiate against. When each persona includes the 2-3 alternatives this person would consider, messaging sharpens: the team can see what positioning is already taken and where there is room to say something different. Competitive alternatives also inform channel strategy, because the same persona may encounter different brands on different platforms.
The personas are done. Now the team needs to translate them into ad platform parameters for an upcoming campaign. This prompt takes the persona profiles and maps them to targeting specs the media team can use directly.
Take the buyer personas and translate each one into ad platform targeting parameters. For each persona, give me: Meta Ads audience specs, Google Ads audience segments, and LinkedIn targeting criteria (if relevant). Include estimated reach per platform and a recommended budget split across personas.
Different personas need different messages. This prompt takes the completed personas and creates a messaging matrix: value proposition, key messages, objection handlers, and content angles tailored to each one.
Create a messaging framework for each persona. Include: a tailored value proposition, 3-5 key messages, the primary objection with a specific rebuttal, recommended content formats, and channel-specific messaging guidance. I want something the copywriting team can use as a reference for every campaign.
If your team has customer data in HubSpot, this prompt connects research-based personas to real patterns in your CRM. It checks whether the personas match your actual customer composition and flags gaps.
Pull our customer data from HubSpot and compare it to the buyer personas. For each persona, show me: what percentage of our actual customers match, where the persona assumptions align with real data, and where they don't. Flag any customer segments in the data that aren't represented by a persona.
A Juma Project is a shared space where the team stores everything Juma needs to know about a client. Create one project per client, add context as you go, and Juma will use what's relevant every time the team runs a flow. The more the team adds over time, the sharper every output gets.
Brand Voice Guide
How the client sounds across channels: tone, vocabulary, phrases to avoid. With this in the project, the "Key Message" section in every persona will come out on-brand from the first draft.
Audience Profile
What the team already knows about their customers: existing segments, demographic data, behavioral patterns, and any past research. This gives Juma a starting point so it builds on real knowledge rather than researching from scratch.
Past Persona Documents
The most recent version of the team's buyer personas. When updating, Juma will compare new research against the previous version and call out what shifted: new segments, changing demographics, evolving pain points, or competitive alternatives that were not relevant before.
Persona Template
If the team's personas need to follow a specific structure or format, upload a template or a past persona document as a reference. Juma will match the structure instead of using its default layout.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
