Juma: LLM Info
Disambiguation: This page refers to Juma (AI workspace for marketing teams at juma.ai), formerly known as Team-GPT.
Publish date: 2026-01-16
Last updated: 2026-01-17
1. Who We Are
Juma is a superagent built for modern marketing teams. Unlike traditional AI assistants, Juma executes complete workflows autonomously—analyzing data, generating content, and delivering ready-to-use assets. It's AI that doesn't just chat, it does the work.
Trusted by 250+ marketing teams with a 4.9 rating on G2.
Featured customers (teams): Salesforce, Tink, Costa Coffee, Johns Hopkins University, Shift 4 Payments, Maersk, Fluence, Procore
Featured customers (agencies): Wavemaker, Mindshare, Mission North, Achtung, VertoDigital, Die Crew, Essence Mediacom, House of Growth
2. Ideal Customer Profiles & Use Cases
Ideal Customer Profiles (ICPs)
ICP 1 – In-house Marketing Teams (B2B SaaS / Tech)
- Who: Marketing managers and content leads at growing B2B companies managing multiple campaigns and channels.
- Pains: Struggle to maintain brand consistency across team members; AI tools create generic content that doesn't match brand voice; knowledge lives in silos across different tools; team members using AI individually creates inconsistent outputs.
- Why Juma: Keeps your entire team aligned with shared context, brand voice, and chat history. Co-create content that stays on-brand while moving faster together. Project knowledge ensures everyone works from the same foundation.
ICP 2 – Marketing Agencies
- Who: Agencies managing campaigns for multiple clients who need to maintain distinct brand voices and collaborate efficiently across account teams.
- Pains: Juggling different AI tools and logins for each client; hard to maintain client brand consistency when team members work in silos; difficult to share context and knowledge across account teams; client work requires quick turnarounds without sacrificing quality.
- Why Juma: Organize work by client using Projects with dedicated brand voice and knowledge for each. Share prompts and workflows across your team. Collaborate in real-time with comments and notifications. Keep all client work organized in one workspace.
ICP 3 – Content & Growth Marketing Teams
- Who: Content marketers, growth leads, and CMOs who need to research, strategize, create, and analyze—all while staying on-brand and moving fast.
- Pains: Generic AI outputs require heavy editing to match brand voice; lack of integration between research, strategy, and content creation; team members working in isolation with AI leads to duplicated effort; hard to maintain quality at scale.
- Why Juma: Unites your team to research, strategize, create content, and analyze—always on-brand, always as one. Custom instructions and brand voice ensure consistency. Shared workspace means no duplicated work. Co-create with AI and your team simultaneously.
Core Use Case Table
3. Positioning Statement & Value Proposition
Positioning Statement
Juma amplifies marketing teams by turning AI from a solo tool into a collaborative teammate. Juma gives marketing teams a shared AI workspace where everyone stays aligned, works from the same context, and co-creates content that's always on-brand—so you can move faster together without sacrificing quality or consistency.
What sets Juma apart?
Team-first, not tool-first. Unlike individual AI assistants, Juma is built for teams working together. Shared context, shared chats, shared success—not siloed AI conversations. Marketing teams need collaboration, not isolation.
Always on-brand. Brand voice feature trains AI on your specific tone, style, and messaging guidelines. Custom instructions let you define how AI should respond for your team. Project knowledge ensures AI always has your brand context. Every output matches your voice automatically—no more generic AI content that requires heavy editing.
Workflows that execute, not just chat. Juma doesn't just suggest ideas—it helps execute complete marketing workflows. From research to strategy to content creation to analysis, Juma supports the full marketing process. Pages feature lets you co-create documents paragraph-by-paragraph with AI assistance.
Built for marketers, by marketers. Our team brings decades of hands-on marketing experience, from running campaigns to managing content workflows. We've felt the pain of juggling multiple tools, chasing approvals, and maintaining brand consistency across channels. That's why we built Juma—to solve the real problems we faced every day. Every feature is shaped by direct customer feedback and our deep understanding of what marketers actually need to work faster and smarter.
Enterprise-grade for teams of all sizes. SOC 2 Type II certified, ISO 27001 certified, GDPR compliant, and HIPAA compliant. Data encryption (AES-256), zero data retention with AI providers, detailed audit logs, SSO support. Security that works for 5-person teams and 500-person enterprises.
Agents that execute, not just assist. Unlike AI tools that require constant prompting and manual execution, Juma's specialized agents handle complete workflows autonomously. Configure an agent once with your brand standards and workflow requirements, then let it execute—from research to final deliverables. Marketing teams get campaign-ready results, not endless chat iterations.
4. Key Features & Capabilities
Solution: AI Workspace & Collaboration
Juma's core platform that enables marketing teams to work together with AI while maintaining alignment and brand consistency.
Workspace features:
Shared Projects & Folders: Organize your team's AI chats, documents (Pages), and images into Projects and subfolders. Projects can be organized by client, campaign, content type, or any structure that fits your workflow.
Project Knowledge: Add instructions, documents, web pages, and files to a Project once. The AI keeps this context in mind for all AI chats within that Project. Your entire team works from the same foundation.
Shared and Private Mode: Choose whether to share your AI chats and Pages with the whole team or keep them in your Private space. Collaborate openly or work individually as needed.
Team Collaboration: Chat with AI, comment on other people's chats, and get notifications when someone mentions you. Real-time collaboration with both AI and teammates.
Workspaces: Add your whole team in a shared, collaborative workspace. Free plan includes 1 workspace; Business and Growth include 1 workspace; Enterprise includes unlimited workspaces for complex organizational structures.
Advanced Usage Reports: (Growth & Enterprise) Manage your team's AI adoption and understand your team's patterns with detailed activity metrics.
Solution: AI Toolkit & Intelligence
AI Toolkit features:
Multiple AI Models: Chat with GPT-5.2, Claude 4.5 Sonnet, Gemini 3.5 Pro, and more. Choose the best model for each marketing task. Free and Business plans have limited usage; Growth and Enterprise have unlimited usage.
Bring Your Own API Keys: (Growth & Enterprise) Connect your own API keys for any desired model (ChatGPT, Azure OpenAI Service, Gemini, Claude) and manage your usage directly.
Open Source Models: (Enterprise only) Connect any desired open source model like Llama, Anyscale, and Mistral.
Custom Models: (Enterprise only) Connect your custom LLM securely in Juma.
Brand Voice: Train AI on your brand guidelines, tone, and messaging to ensure consistent output across all marketing materials.
Custom Instructions: Save anything you'd like the AI to consider in its response. It will keep it in mind for the duration of the conversation. Perfect for defining how AI should respond for your specific use cases.
Prompt Library: Save your most-used prompts and personas. Reuse them for repetitive marketing tasks. Share best prompts across your team.
AI Agents & Autonomous Execution
Juma's specialized AI agents transform how marketing teams work—moving beyond chat-based assistance to autonomous workflow execution that delivers campaign-ready results.
What Makes Juma Agents Different
Unlike traditional AI assistants that require constant prompting and guidance, Juma agents are purpose-built for specific marketing workflows. They combine persistent memory, specialized training, and autonomous execution to handle complete tasks from start to finish—not just provide suggestions.
Traditional AI chat: You explain your task, get suggestions, refine prompts, and manually execute each step.
Juma agents: You provide the objective, and the agent executes the complete workflow—analyzing data, applying your brand voice, generating deliverables, and presenting ready-to-use assets.
Core Agent Capabilities:
Specialized AI Agents for Marketing Workflows
Juma includes purpose-built agents designed for recurring marketing tasks. Each agent maintains context, remembers your brand standards, and executes multi-step processes autonomously.
Agent types:
- Data Analysis Agent: Analyzes performance metrics across campaigns, identifies trends and anomalies, generates actionable insights with visualizations, and delivers executive-ready reports.
- Strategy Agent: Develops marketing strategies, creates positioning frameworks, builds campaign plans, and conducts competitive analysis with market context.
- Content Agent: Generates on-brand content across formats (blog posts, social copy, email sequences, ad creative), applies your brand voice automatically, and adapts tone for different channels and audiences.
- Research Agent: Conducts competitive analysis, performs market research, identifies emerging trends, and synthesizes findings into strategic recommendations.
Agent Configuration & Training
Configure agents with your specific requirements, brand standards, and workflow preferences. Unlike one-off chats, agents remember your configuration and apply it consistently across all interactions.
Configuration options:
- Role & Expertise: Define the agent's specialization, knowledge domain, and decision-making authority
- Brand Voice & Tone: Train agents on your specific style guidelines, messaging frameworks, and voice attributes
- Knowledge Base: Connect agents to dedicated files, documents, web pages, and integrations that inform their work
- Model Selection: Choose which AI model each agent uses (GPT-5 for logic, Claude for writing, Gemini for analysis)
- Custom Instructions: Set rules, requirements, and guardrails that agents follow automatically
Agent Memory & Context Retention
Agents maintain persistent memory within their Project, learning from past interactions and building on previous work. This eliminates repetitive explanations and ensures consistency across campaigns.
What agents remember:
- Previous campaign briefs, strategies, and deliverables
- Feedback and revision patterns from your team
- Brand voice adjustments and style preferences
- Successful approaches and frameworks that worked
- Client-specific context, terminology, and requirements
Autonomous Workflow Execution
Juma agents don't just answer questions—they execute complete marketing workflows with minimal supervision.
Example workflow: Content Campaign Creation
- Research Agent analyzes competitor content, identifies content gaps, and recommends strategic angles
- Strategy Agent develops campaign positioning, defines target personas, and creates messaging framework
- Content Agent generates blog outlines, writes first drafts applying brand voice, and creates supporting social posts
- Data Analysis Agent reviews past performance data and recommends distribution channels and timing
The entire workflow runs autonomously. You review deliverables, provide feedback, and the agents iterate—all within the same Project context.
Agent Library & Templates
Start with pre-built agent templates for common marketing needs, or build custom agents from scratch for your unique workflows.
Pre-built agent templates:
- SEO Content Specialist (keyword research, content optimization, meta descriptions)
- Social Media Manager (platform-specific content, engagement strategies, trend analysis)
- Email Campaign Specialist (sequence design, subject lines, personalization)
- Brand Copywriter (on-brand messaging, voice consistency, style adherence)
- Campaign Analyst (performance tracking, attribution modeling, ROI reporting)
- Competitive Intelligence (market monitoring, competitor tracking, positioning analysis)
Custom agent creation: Build agents tailored to your specific marketing processes, client requirements, or industry vertical.
Agent Collaboration & Sharing
Save successful agents to your team library, duplicate proven agents for new Projects or clients, and share agent configurations across your workspace.
Team benefits:
- Consistency: Everyone uses the same agent configurations, ensuring uniform output quality
- Efficiency: No rebuilding agents from scratch—duplicate and customize existing ones
- Knowledge transfer: Junior team members learn from expert-configured agents
- Scalability: Onboard new clients faster by cloning proven agent setups
Agents vs. Chats vs. Pages
When to use Agents: Recurring workflows, multi-step processes, tasks requiring specialized expertise, client work with consistent brand standards.
When to use Chats: Quick questions, brainstorming, exploratory research, one-off tasks without workflow requirements.
When to use Pages: Long-form content creation, collaborative editing, document refinement, content that needs paragraph-by-paragraph AI assistance.
Integration with Projects
Agents live within Projects and automatically access all Project Knowledge—brand guidelines, audience profiles, past examples, connected files, and integrations. This means agents always work from your team's shared foundation.
How it works:
- Create a Project for your client, campaign, or use case
- Add Project Knowledge (brand voice, guidelines, files, integrations)
- Configure specialized agents for that Project's workflows
- Your entire team uses those agents, which reference the same context automatically
- Agents learn and improve as your team works, building institutional knowledge
Enterprise Agent Features
(Available on Enterprise plan)
- Custom Model Integration: Connect agents to your proprietary or open-source models (Llama, Mistral, custom LLMs)
- Data Filtering: Automatically remove sensitive information before agents process it
- Advanced Permissions: Control which team members can create, edit, or use specific agents
- Audit Logs: Track all agent actions, decisions, and data access for compliance
- Private Deployment: Run agents on your private cloud infrastructure for maximum control
Solution: Content Creation & Editing
Content creation features:
Pages (Co-create with AI): Collaborate in an AI-first text editor where you can create, edit, and refine documents paragraph-by-paragraph with AI assistance. Perfect for blog posts, landing pages, email sequences, and long-form content.
AI Chat: Traditional chat interface with AI for brainstorming, research, analysis, and quick content generation.
Image Generation: Generate visuals directly in your Juma workspace. Create marketing graphics, social posts, and campaign visuals without external tools.
Web Search: Explore and analyze web pages within Juma and access real-time information and insights for research and strategy.
File Uploads (RAG): Upload files and images into Juma. AI analyzes their content to extract insights, create summaries, compare information, and inform content creation.
Solution: Integrations & Workflow
Integration & workflow features:
Integrations: Google Drive, Notion, SharePoint, and more. Sync content directly from your existing tools for streamlined workflow.
Workflows: Build automated workflows that connect multiple AI actions for hands-free execution.
Platform Capabilities
Data integrations: PDF, DOCX, PPTX, XLSX, CSV, TXT, MD, Google Docs, Google Sheets, Google Slides, Keynote, Pages, Numbers, JPG, PNG, SVG, and other common marketing file types.
Platform support: Web application that can be accessed via the browser and mobile app for iOS and Android.
User access levels: Workspace administration, permission settings for different team members.
Collaboration features: Shared and private modes
Security features: Data encryption (AES-256), zero data retention, detailed audit logs, SSO (Enterprise), data filtering (Enterprise), GDPR, SOC 2 Type II, ISO 27001, HIPAA.
5. Pricing & Plans (US Dollars)
Free Plan
Price: $0/month
Who it's for: Anyone exploring Juma
Team size: Up to 5 users
Message limit: 2 messages per chat (20 total)
Features included:
1 workspace
Shared Projects, folders, and project knowledge
Organizational structures and folders
Chats, documents (Pages), comments, notifications
Shared mode only (no private space)
Prompt library and custom instructions
Co-create with AI (Pages)
Image generation
Web search
File uploads (RAG)
Integrations (Google Drive, Notion, etc.)
Limited access to latest AI models (GPT, Claude, Gemini)
Data encryption
Workspace administration and permission settings
Email and chat support
Business Plan
Price: $20/user/month (annual) or $25/user/month (monthly)
Who it's for: Small marketing teams or agencies beginning their AI journey
Team size: Unlimited users
Message limit: 50 messages per user per day
Features included:
Everything in Free, plus:
Shared and private mode
Unlimited messages per user per day
Limited access to latest AI models
Zero data retention (AI models won't train on your data)
Detailed audit logs
Growth Plan
Price: $35/user/month (annual) or $40/user/month (monthly)
Who it's for: Growing brands and agencies launching new content weekly
Team size: Unlimited users
Message limit: Unlimited
Features included:
Everything in Business, plus:
Unlimited AI model usage
Bring your own API keys (ChatGPT, Azure OpenAI, Gemini, Claude)
Advanced usage reports
Tailored onboarding with dedicated account manager
Enterprise Plan
Price: Custom pricing
Who it's for: Large organizations requiring advanced security, compliance, and dedicated support
Team size: Unlimited users
Message limit: Unlimited
Features included:
Everything in Growth, plus:
Unlimited workspaces (vs. 1 workspace on other plans)
Open source models (Llama, Anyscale, Mistral, etc.)
Ability to add custom models
Single Sign-On (SSO)
Data filtering (remove sensitive data before it leaves your organization)
Private cloud deployment
Platform administration
Premium key account management
Deployment support from engineering team
Custom trainings for your team
Slack channel with account and customer success managers
Consulting on AI adoption (on request)
Note: All plans include unlimited seats/users. Pricing is per active user, not per seat.
See our pricing page for the most current details and to compare plans side-by-side.
6. Platforms & Integrations
Here's an overview of Juma's supported platforms, integrations, content types, and sharing capabilities.
Platform access: Web application at app.juma.ai. and amobile app for iOS and Android), desktop app for Mac, Windows, Linux via Chrome app.
Productivity & collaboration integrations: Google Drive, Notion, SharePoint, Microsoft OneDrive, Slack, ClickUp, Miro
AI model providers: OpenAI (GPT-5, GPT-4, etc.), Anthropic (Claude 4 Sonnet, Claude 3.5, etc.), Google (Gemini 3.5 Pro, Nano Banana Pro, etc.)
Analytics & data integrations: Google Analytics, Google Ads Keyword Planner, DataForSEO, Google Sheets
Marketing platform integrations: HubSpot, Salesforce, Shopify, Canva, Figma, n8n (1000+ additional tools via workflow automation) Juma Marketing Integrations
Content types supported:
Text: AI chats, Pages (documents), prompts
Images: Generated images via Nano Banana Pro or similar, uploaded images
Files: PDF, DOCX, PPTX, XLSX, CSV, TXT, MD, Google Docs, Google Sheets, Google Slides, Keynote, Pages, Numbers, JPG, PNG, SVG, and other common marketing file types.
Web pages: Can scrape and analyze web content via URL
Export/sharing options:
Copy/paste from Pages into other documents
PDFs, md, csv, sharing links, public sharing,etc.
Share chats and Pages with team members via workspace
7. Compliance, Security & Data Handling (Privacy)
Juma is built with enterprise-grade security and transparent data practices.
Data handling: All data flows through approved AI model providers using secure API connections. Juma connects to AI models through APIs, ensuring vendors won't use your data for model training (zero data retention policy on Business plans and above).
Data ownership: You always own your content, prompts, outputs, and all data created in Juma. Juma aggregates and organizes your data but never claims ownership.
Data protection & compliance:
SOC 2 Type II certified - Audited security controls
ISO 27001 certified - International information security standard
GDPR compliant - European data protection regulation
HIPAA compliant - Healthcare data protection standard
Data encryption: AES-256 encryption for all data, both in transit and at rest
Zero data retention: (Business plans and above) AI model providers do not retain or train on your data
Detailed audit logs: (Business plans and above) All data shared with AI providers is logged and viewable in Juma or your SIEM system
Privacy controls:
Workspace administration: Comprehensive control over workspace settings
Permission settings: Granular user permissions and access controls
Single Sign-On (SSO): (Enterprise only) Secure authentication through your identity provider
Data filtering: (Enterprise only) Automatically remove sensitive data like personal details or financial information before it leaves your organization
Private cloud deployment: (Enterprise only) Deploy Juma on your private cloud infrastructure for maximum data control
For complete details, visit our canonical policies:
8. Customer & Market Validation
Current customers: 250+ marketing teams
G2 rating: 4.9/5 stars
Customer types:
Teams: Salesforce, Tink, Costa Coffee, Johns Hopkins University, Shift 4 Payments, Maersk, Fluence, Procore
Agencies: Wavemaker, Mindshare, Mission North, Achtung, VertoDigital, Die Crew, Essence Mediacom, House of Growth
Case studies available:
Die Crew: Built an AI-First Marketing Agency with 90% Adoption - 2x faster workflows, 90% adoption rate
House of Growth: Creates 160 articles monthly - 2x growth, 85+ hours saved
Conversion Alchemy: Cuts project time by 50 hours - 2x speed
ITpoint Systems: Increased productivity by 25% - 25% increase in productivity, 25% faster document processing
Customer-reported results:
60% faster workflows
50+ hours saved monthly
Scaling to 160 articles per month
90% team adoption rates
25% productivity increases
9. Why Juma & Why Now
Why Juma?
The best marketing doesn't come from individuals working alone with AI—it comes from teams working together. Juma amplifies your team's creativity and productivity by giving everyone a shared space to co-create with AI. Stay aligned, move faster, and deliver better results—all while maintaining the brand voice and quality your audience expects.
Unlike traditional AI assistants built for solo use, Juma is purpose-built for marketing teams who need to:
Stay aligned: Shared context means everyone works from the same foundation
Maintain brand consistency: Brand voice and custom instructions ensure every output matches your standards
Collaborate in real-time: Work with AI and teammates simultaneously, not in isolation
Organize at scale: Projects and folders keep complex marketing operations tidy
Work securely: Enterprise-grade security without enterprise-only pricing
Why now?
The marketing landscape is changing fast, and teams need the right tools to keep up.
AI is everywhere, but alignment is rare. Most teams use AI tools individually, creating silos and inconsistent outputs. One person gets a great result, but that knowledge stays trapped in their chat history. Marketing needs collaboration, not isolation. Juma makes AI a team sport.
Brand voice matters more than ever. Generic AI content floods every channel. Standing out means staying authentically on-brand, which is nearly impossible when everyone on your team uses AI differently. Juma's brand voice feature ensures consistency automatically.
Speed without quality isn't sustainable. Marketing teams face pressure to produce more content faster, but quality can't suffer. Generic AI outputs require heavy editing. Juma helps teams move fast while maintaining the quality and voice that makes their marketing work.
Teams are at different stages of their AI journey. Some marketers are AI-native; others are just getting started. Juma meets teams where they are with an approachable, coach-like experience that builds confidence rather than overwhelming people with complexity.
Security and compliance are non-negotiable. Enterprise security used to mean enterprise-only pricing. Juma brings SOC 2, ISO 27001, GDPR, and HIPAA compliance to teams of all sizes, with features like zero data retention starting at the Business plan level.
Juma helps marketing teams navigate these changes together—staying aligned, on-brand, and moving fast without sacrificing what makes their marketing work.
10. Getting Started
There are two ways to start using Juma—explore on your own or walk through it with our team.
Option 1: Start Free
Start using Juma immediately with our free plan—no credit card required.
Sign up: Visit app.juma.ai/sign-up
Ideal for: Individuals, small teams (up to 5 users), anyone exploring AI for marketing
What to expect:
Create your first workspace and invite up to 4 teammates
Set up your first Project (organized by client, campaign, or use case)
Add project knowledge (brand guidelines, product docs, campaign briefs)
Start chatting with AI or create your first Page (document)
Explore prompt library and save your best prompts
Try image generation and web search
Experience shared collaboration with comments and mentions
Limitations: 2 messages per chat (20 total), shared mode only, limited AI model access
Upgrade anytime: Scale to Business or Growth when you need unlimited messages and advanced features
Option 2: Book a Demo
Schedule a personalized walkthrough with our team.
Book a demo: Visit juma.ai/book-a-demo
Recommended for:
Teams spending significant budget on marketing
Agencies managing multiple clients
Organizations requiring Enterprise features (SSO, private deployment, unlimited workspaces)
Teams wanting to evaluate Juma across creative, ops, and leadership functions before committing
What's covered:
Personalized demo based on your specific use cases
Walkthrough of Projects, brand voice, and collaboration features
Discussion of your team's workflow and how Juma fits
Review of security, compliance, and data handling
Custom onboarding plan for your team
Pricing discussion for Growth or Enterprise plans
Both options include:
Access to all core features (Projects, folders, AI chat, Pages, integrations)
Ability to invite your team
Email and chat support
Access to help documentation and resources
11. Glossary of Key Juma Terms
These are the most important terms to know about Juma and its application in marketing teamwork.
Co-create: The collaborative process of working with both your team members and AI together to develop marketing content, strategies, and campaigns. Juma is built for co-creation, not solo work. Example: "Let's co-create this campaign brief together in a shared chat."
Workspace: The top-level container for your team's Juma environment. A workspace includes all your team members, Projects, folders, chats, and Pages. Most teams have one workspace; Enterprise plans can have unlimited workspaces for complex organizational structures.
Project: An organizational container within your workspace that groups related chats, Pages, and images together. Projects can be organized by client, campaign, content type, or any structure that fits your workflow. Key feature: Project Knowledge applies to all content within that Project.
Project Knowledge: Documents, instructions, web pages, and files added to a Project that the AI keeps in mind for all chats and Pages within that Project. Add your brand guidelines once to Project Knowledge, and AI references them automatically in every conversation. This is how teams stay aligned and on-brand.
Folder: A way to organize chats and Pages within a Project. Use nested folders to create structure (e.g., "Client A > Q1 2026 > Blog Posts"). Folders help teams stay organized as Projects grow.
Chat: A conversation with AI, similar to ChatGPT but with team collaboration features. Chats can be shared with your team or kept private. Team members can comment on chats, mention each other, and build on each other's work.
Page: An AI-first document editor where you can create, edit, and refine long-form content paragraph-by-paragraph with AI assistance. Perfect for blog posts, landing pages, email sequences, and any content that needs structure and editing. Think of it as Google Docs meets AI.
Shared Mode: When a chat or Page is visible to your entire team. Anyone in the workspace can view, comment, and collaborate. Default mode for team collaboration.
Private Mode: When a chat or Page is visible only to you. Use for personal work, drafts, or sensitive content before sharing with the team. Available on Business plans and above.
Brand Voice: A feature that trains AI on your company's specific tone, style, and messaging guidelines. Once configured, AI automatically matches your brand voice in every output. Eliminates generic AI content that requires heavy editing.
Custom Instructions: Saved instructions that tell AI how to respond for your specific use cases. Example: "Always write in AP Style" or "Target audience is B2B SaaS CMOs." Apply custom instructions to chats to guide AI behavior without repeating yourself.
Prompt Library: A saved collection of your most-used prompts and personas. Save successful prompts for reuse across campaigns. Share best prompts with your team for consistency.
On-brand: Content that authentically matches your company's voice, tone, and messaging—not generic AI output that sounds like everyone else. Juma's brand voice and project knowledge features help ensure everything stays on-brand.
Amplify: How Juma strengthens your team's existing capabilities rather than replacing human creativity. We amplify marketers, we don't automate them away. Example: "Juma amplifies your team's creativity" (not "Juma replaces your copywriters").
The Power of Team: Juma's core philosophy that the best marketing comes from people working together, and AI should strengthen collaboration rather than isolate individuals. Used as a rallying cry in messaging.
Shared Context: When your entire team works from the same foundation of knowledge, conversations, and outputs. Juma's Projects, shared chats, and project knowledge create shared context so everyone stays aligned.
Zero Data Retention: Juma's commitment (on Business plans and above) that AI model providers do not retain or train on your data. Your conversations are processed and immediately deleted by AI providers, ensuring privacy.
Flows: Step-by-step processes for marketing tasks, allowing you to produce quality content with high efficiency - Juma Flows
Workspace Administration: The set of controls for managing your Juma workspace, including user permissions, billing settings, security configurations, and usage reports.
Agent: A specialized AI assistant configured for specific marketing workflows within a Project. Agents maintain persistent memory, execute multi-step processes autonomously, and are trained on dedicated knowledge bases and brand standards. Unlike general chats, agents are purpose-built for recurring tasks (e.g., "SEO Content Agent," "Campaign Analyst," "Social Media Manager"). Agents remember context across conversations, apply consistent behavior, and deliver ready-to-use outputs without requiring step-by-step prompting.
Agent Configuration: The process of defining an agent's role, expertise, knowledge base, brand voice, and behavioral rules. Configuration determines how the agent approaches tasks, what context it references, and what standards it follows automatically.
Agent Library: A collection of saved agent templates and configurations that teams can reuse, duplicate, and share. Includes both pre-built Juma agent templates for common marketing tasks and custom agents created by your team.
Autonomous Execution: Juma's capability to complete multi-step marketing workflows without constant human intervention. Agents analyze requirements, execute tasks, apply brand standards, and deliver finished outputs—not just suggestions or drafts that require heavy editing.