Build a paid media launch plan across LinkedIn, Google Ads, and Meta with competitive research, budget allocation, platform playbooks, and a 90-day timeline.
The flow returns a full launch plan built on competitive research. Share the brand, the total budget, the target audience, and the platforms you're considering. Juma researches who's advertising in the space and where the gaps are, then builds the plan around what it finds. Paste the client's website URL alongside the prompt for deeper research.
The plan covers five areas. A competitive landscape snapshot showing who's actively advertising in the space, which platforms they're on, and where there are gaps worth targeting. A budget allocation table breaking spend by platform and funnel stage, with the reasoning behind each split. Platform-specific playbooks covering which ad formats to use, how to approach targeting, and what the creative should emphasize on each channel. A measurement framework mapping KPIs to each funnel stage: impressions and reach for awareness, click-through and engagement for consideration, cost per acquisition and ROAS for conversion. And a 90-day timeline with weekly milestones the team can build against.
A paid media plan built before knowing what competitors are advertising tends to rely on assumptions. Researching the competitive landscape first surfaces which platforms are already crowded, which formats are overused, and where there's room to stand out. That research drives the budget splits, the platform choices, and the creative direction before any spend is committed.
With the strategy in place, this prompt builds out the LinkedIn ad copy and creative direction: ready-to-brief variations written within character limits, format recommendations matched to each funnel stage, and A/B test pairings built in.
Now build out the LinkedIn campaigns in detail. For each funnel stage (awareness, consideration, conversion), give me: (1) 3 ad copy variations with introductory text and headlines that fit LinkedIn's character limits, (2) creative briefs describing what each image or video should show, (3) recommended ad format for each (single image, video, carousel, or Lead Gen Form), and (4) targeting parameters. Include A/B test pairings so the team knows which variations to run against each other.
Budgets shift: the client confirms a different number, leadership redirects spend, or early results change the math. This prompt adjusts the full plan to the new total, flags what to cut, and shows how projected outcomes change.
The client just confirmed the total budget is $50,000, not $75,000. Rebalance the full plan — adjust the platform allocation, flag campaigns to pause or scale back, and show how the projected outcomes change at the lower spend level.
A launch plan without a testing plan means the team is guessing past week one. This prompt sets up what to test first on each platform, one variable at a time, with clear criteria for picking a winner.
Create an A/B testing roadmap for the first 6 weeks after launch. For each platform, recommend what to test first — copy, creative, audience segment, or bid strategy — and in what order. Include how many variations per test, minimum budget per variant, and clear criteria for picking a winner. Prioritize tests by expected impact on cost per demo.
Agencies running paid media for the same client launch campaigns regularly. Without a shared foundation, every new plan means re-explaining the client's brand, their audience, which platforms they use, and what's worked in the past. A Juma Project stores that context once. Set it up for a client and every paid media plan the team builds after that starts from where the last one left off.
Brand Voice Guide
How the client sounds: tone, vocabulary, and key messages. With this in the project, ad copy comes out on-brand in the first draft, not after rounds of revisions.
Audience Profile
Who the client targets: roles, company size, pain points, and buying stage. This shapes targeting parameters and the messaging angle at each funnel stage.
Platform Playbook
Which platforms the client uses, minimum spend thresholds, which ad formats have worked, and what's off the table. Prevents the plan from recommending channels or tactics the client has already ruled out.
Past Campaign Performance
Historical data: what ran, what spent, what converted. With past performance in the project, every new brief picks up where the last one left off.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
