Social
Content Writing
LinkedIn
LinkedIn Ads
LinkedIn
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Excel
LinkedIn
LinkedIn Ads
Excel
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Generate LinkedIn posts with AI: hooks, carousels & post ideas

Add a LinkedIn URL and a brief. Juma's LinkedIn post generator returns hooks, LinkedIn post ideas, and full copy built on the brand's actual engagement data.

Juma is a LinkedIn post generator and content workspace that pulls the profile you share, analyzes recent posts and engagement patterns, and uses that data to write copy grounded in what actually performs for that brand. You provide the profile URL, the content types you want, and any topic direction. Juma returns a full post package with multiple hook options, hashtags, a word count, and an HTML preview showing exactly where the fold cuts each hook.

1

Create LinkedIn posts for your client

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Example Flow result

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  • Include the LinkedIn URL for research. The AI pulls the profile, recent posts, and engagement data to ground every post in what actually performs for this brand. Without it, the AI writes from general best practices, not specific evidence.
  • Specify company page or personal profile. Company pages and personal profiles have different audiences, different reach mechanics, and different voice expectations. Mentioning which one up front means the tone and hook style match from the first draft.
  • Share your top-performing posts as examples. Upload 3-5 posts that got strong engagement, with their metrics. The AI matches the patterns that already work: hook structure, paragraph length, topic framing, CTA style.
  • Mention the post type if you have a preference. "Thought leadership about our Q1 results" produces different copy from "a storytelling post about our Q1 results." If you do not have a preference, the AI recommends based on research.
  • Put links in the first comment. LinkedIn's algorithm suppresses posts with external links in the body. When a post references a URL, the flow notes "link in first comment" automatically, but mentioning this in your brief helps the team remember the workflow.
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How do you generate LinkedIn post ideas from a client's profile?

When the team needs LinkedIn content but does not have a specific topic yet, share the client's profile URL and ask for post ideas. Juma researches the profile, identifies what has been performing, and returns a set of ideas tied to the brand's actual content territory — not a blank brainstorm.

What each idea includes:

  • A format recommendation (thought leadership, educational, storytelling, data-led)
  • A hook angle written as a direction for the opening line
  • A brief rationale tied to the profile's engagement data

Use the ideas as evidence-based options in client briefs rather than starting from a blank page.

Prompt
Copy

IKEA (https://www.linkedin.com/company/ikea/) needs post ideas this week. Analyze their profile and recommend topics based on what's been performing recently.

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3

How do you write a LinkedIn carousel post?

LinkedIn carousel posts get higher engagement than text posts across most B2B categories. Share the topic and the audience, and Juma writes a slide-by-slide content outline ready to hand directly to a designer — no restructuring required.

What the outline includes:

  • Opening hook slide with the core claim
  • 5–7 content slides each with a key message and supporting point
  • A closing CTA slide with a specific action
  • Notes on visual direction for each slide

Each slide is written as a complete unit so the designer can lay out from the brief without additional clarification.

Prompt
Copy

Write a LinkedIn carousel for IKEA Business on why open-plan offices are making a comeback. 7-8 slides, educational tone.

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4

How do you repurpose a blog post into LinkedIn content?

When a client publishes something worth amplifying, paste the blog post URL or content and Juma extracts the most shareable angles. Each post in the batch frames the same material differently so the team covers multiple angles without repeating the same point.

What the batch includes:

  • 2–3 posts pulling distinct angles from the source material
  • A different hook structure for each post so the batch does not read as repetition
  • Format variation across the batch (thought leadership, data-led, storytelling)
  • A note on which audience segment each post addresses

One strong article becomes a full week of LinkedIn content.

Prompt
Copy

Shopify just published this blog post: https://www.shopify.com/blog. Turn it into 3 LinkedIn posts with different angles.

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5

How do you write LinkedIn posts in an executive's voice?

Personal profiles reach further than company pages on LinkedIn because the algorithm amplifies first-degree connections' activity to their wider network. Specify the executive's name, company, and topic, and Juma writes posts in their voice — not the company's — with hooks that sound like a person talking, not a brand broadcasting.

What Juma adjusts for a personal profile:

  • First-person voice rather than brand-level institutional tone
  • Hook structure built for individual observation, not brand statement
  • Topic framing aligned to the executive's expertise territory
  • CTA style appropriate for a personal profile (share, comment, connect — not "learn more")

Run a separate prompt from any company page work to keep the voices clean.

Prompt
Copy

Write 3 LinkedIn posts for LEGO's CEO to post from his personal profile. Thought leadership about the value of play for adults.

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Set up your client project: brand voice, audience, and content pillars

Teams build one Juma Project per client and add context over time. Every flow the team runs for that client pulls from the same project, so context compounds across tasks. If a project already exists for this client, these are the knowledge items that improve LinkedIn post output.

What to add

Brand Voice Guide

How the client sounds on LinkedIn specifically: tone, vocabulary, hook style preferences, what to avoid. Add this and posts come out in the right voice from the first draft. Include notes on whether the voice shifts between the company page and executive profiles.

Audience Profile

Who the content speaks to: job titles, seniority, industries, and what they engage with on LinkedIn. This shapes which angles lead each post and whether the tone is peer-to-peer or educational.

Content Pillars

The 3-5 recurring themes the brand covers on LinkedIn, with target distribution ratios. Add this and every batch pulls from established territory instead of deciding what to post about each time.

LinkedIn Post Examples

A handful of high-performing posts with engagement data and notes on what worked. The AI matches the structure, tone, and hook patterns that already perform for this brand.

Guide Juma with project info

Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:

  • Brand Voice Guide: "LinkedIn voice for the company page and executive profiles. Follow this for all post writing."
  • Content Pillars: "The 5 recurring themes with target distribution ratios. Use this to decide what each post is about."
  • LinkedIn Post Examples: "Top-performing posts from Q1. Match these structures and hook patterns."
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Write LinkedIn posts grounded in what actually performs

Frequently Asked Questions

How much time does this LinkedIn post generator save compared to writing posts manually?

This LinkedIn post generator saves 3 to 5 hours compared to writing a batch of 5 posts manually. The research, hook drafting, copy writing, and fold review all run in a single prompt. The output comes back ready for team review without a separate editing pass.

That time saving compounds across a client roster. A team that manually writes content for 10 LinkedIn clients can cut the first-draft phase from a multi-day task to a single working session. For agencies billing by output rather than hours, the efficiency difference directly expands capacity. The research phase - reading recent posts, identifying top-performing content types, deciding which angles to pursue - typically takes 30 to 60 minutes per client when done manually. This Flow handles it automatically from the profile URL.

How does the HTML fold preview work?

The HTML fold preview renders each post inside a realistic LinkedIn feed layout and marks the 210-character truncation point. The team sees exactly which word gets cut and whether the hook earns a click before the full post appears - catching fold problems in review rather than after the post goes live.

LinkedIn places a "see more" link after approximately 210 characters. On mobile, the visible portion is shorter. A hook that reads well in a document can fail entirely on the platform if its strongest point falls below that line. This preview removes that variable: if a hook gets buried or cut at the wrong word, the team catches it before publishing. This addresses one of the most common reasons LinkedIn posts underperform - technically good copy that fails because the first visible lines do not give the reader a reason to keep reading.

What LinkedIn post ideas does the Flow surface, and how does it choose them?

The Flow proposes LinkedIn post ideas based on what has performed on the specific profile you share. Each idea includes a format recommendation, a hook angle, and a brief note on the engagement data behind it - grounded in the brand's own content history, not general LinkedIn trends.

The team can accept the ideas as direct briefs for the writing step, adapt them based on client input, or use them as a starting point for a different direction. The LinkedIn post ideas are most useful before a content planning meeting: share the output with the client and use the ideas as evidence-based options rather than starting from a blank page. Clients are more likely to approve content directions grounded in their own profile data than directions that come from the agency's instincts alone, which shortens the approval cycle.

Can this Flow write posts for both company pages and executive profiles?

Yes. The Flow writes separately for company pages and executive profiles, adjusting tone, hook structure, and content territory for each. Company pages get institutional, brand-level copy. Executive profiles get first-person, direct copy that reads like a colleague's observation rather than a brand statement.

LinkedIn's algorithm gives personal profiles significantly higher organic reach than equivalent company page posts — typically 3 to 5 times more. The voice difference reflects this: hooks written for a company page fail on a personal profile because readers expect person-to-person framing. If you are writing for both formats in the same brief, run two separate prompts. A single prompt mixing both formats produces output that fits neither context well. Specify the profile type clearly and Juma adjusts every element of the output — tone, hook angle, CTA style, and content territory — to match.