Research what's performing on any LinkedIn profile, then create posts with hooks, full copy, hashtags, and an HTML preview showing exactly where the fold cuts.
Give the brand and the content need. The flow returns posts with multiple hook options per post, posting notes explaining the angle, and an HTML preview showing exactly where the "see more" fold cuts each hook.
The research phase analyzes the profile's recent posts and engagement patterns to ground every post in what actually performs for this brand. Each post comes with multiple hook options written as actual opening lines, full copy matched to the brand's voice, 3-5 hashtags, word count, and format-specific elements like carousel slide outlines or poll options where relevant. Every post includes a posting note with the reasoning behind the angle. The package also includes an HTML file that renders each post inside a realistic LinkedIn feed UI, placing the "see more" fold at approximately 210 characters so the team sees exactly whether the hook earns the click before publishing.
LinkedIn truncates posts after approximately 210 characters, placing a "see more" link before the rest appears. On mobile, the visible portion is even shorter. Unlike platforms where visuals carry the scroll-stop, LinkedIn posts live or die on the opening lines. Every post the flow writes accounts for the fold: a specific hook using a number, a scene, or a counterintuitive statement that earns the click before the truncation point. The HTML preview makes this visible. If the hook gets cut at the wrong word or buries the point below the fold, the team catches it before the post goes live.
When the team knows the client needs LinkedIn content but does not have a specific topic yet. The flow researches the profile, analyzes what's performing, and proposes post ideas grounded in engagement data.
Our client is Salesforce (https://www.linkedin.com/company/salesforce/). What should they post about this week?
LinkedIn carousels, PDF documents that users swipe through as slides, get higher engagement than text posts in most B2B categories. This prompt creates a carousel with a slide-by-slide content outline ready for design.
Write a LinkedIn carousel for IKEA Business on why open-plan offices are making a comeback. 7-8 slides, educational tone.
The client published something worth amplifying. This prompt turns a blog post, case study, or press release into 2-3 LinkedIn posts that pull the most shareable angles from the source.
Our client Shopify just published this blog post: https://www.shopify.com/blog. Turn it into 3 LinkedIn posts with different angles.
Personal profiles reach further than company pages on LinkedIn. This prompt writes in the executive's voice rather than the company voice, with hooks that feel like a person talking, not a brand broadcasting.
Write 3 LinkedIn posts for LEGO's CEO to post from his personal profile. Thought leadership about the value of play for adults.
Teams build one Juma Project per client and add context over time. Every flow the team runs for that client pulls from the same project, so context compounds across tasks. If a project already exists for this client, these are the knowledge items that improve LinkedIn post output.
Brand Voice Guide
How the client sounds on LinkedIn specifically: tone, vocabulary, hook style preferences, what to avoid. Add this and posts come out in the right voice from the first draft. Include notes on whether the voice shifts between the company page and executive profiles.
Audience Profile
Who the content speaks to: job titles, seniority, industries, and what they engage with on LinkedIn. This shapes which angles lead each post and whether the tone is peer-to-peer or educational.
Content Pillars
The 3-5 recurring themes the brand covers on LinkedIn, with target distribution ratios. Add this and every batch pulls from established territory instead of deciding what to post about each time.
LinkedIn Post Examples
A handful of high-performing posts with engagement data and notes on what worked. The AI matches the structure, tone, and hook patterns that already perform for this brand.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
