Build a LinkedIn thought leadership plan for any executive, with topic pillars grounded in industry research, a posting cadence, and the first month of posts.
Describe the executive, their company, and what they want to be known for. The flow returns a positioning strategy with topic pillars, the first month of posts, a posting cadence, and a voice reference pulled from their existing content.
The plan starts with positioning: what territory the executive claims on LinkedIn, based on their experience, industry gaps, and what other voices in the space don't cover. Then 3-5 topic pillars, each mapped to a business objective (building credibility in a specific domain, attracting talent, earning customer trust). A posting cadence with format recommendations: how often to post, which formats perform for thought leadership in this industry, when to use text versus carousel versus article. And the first month of publish-ready posts, each with hook options, full copy matched to the executive's voice, hashtags, and posting notes. The plan also includes a voice reference document based on the executive's existing LinkedIn posts, so whoever writes future content stays consistent.
Most executive LinkedIn strategies start with "what does our CEO want to talk about?" and end with generic posts about leadership and innovation. When the starting point is research into who else posts about what in the industry, every decision shifts. The executive claims specific territory because the analysis shows where nobody else is visible. Topic pillars are grounded in actual audience interest, not assumptions. And the first month of posts avoids the topics that are already saturated with identical takes from every other VP in the space.
Before building a thought leadership plan, see who already dominates the conversation. This prompt maps the visible voices in any industry: what they post about, how often, what gets engagement, and where the gaps are.
Who are the top LinkedIn voices in B2B SaaS marketing? Research the 5-10 most visible thought leaders, what they post about, and where the white space is.
When the positioning and pillars are set and the team needs the actual content. This prompt creates 8-12 posts covering the topic pillars in rotation, each with full deliverables.
Write the first month of LinkedIn posts for our client's VP of Marketing. Follow the thought leadership plan we built: 3 posts per week, rotating across the topic pillars.
Adapt the executive's thought leadership themes for other team members to share from their own profiles. Different voices, complementary angles, broader reach.
Adapt the thought leadership themes into 5 LinkedIn posts for the marketing team to share from their personal profiles. Keep the topics aligned but shift the voice to match individual contributors.
After a quarter of posting, the team has data on what performed. This prompt reviews the results and adjusts the strategy: doubling down on strong pillars, replacing underperformers, and refreshing the posting cadence.
We've been running this thought leadership plan for 3 months. Review what's performing and recommend adjustments for Q3. The CEO's AI governance posts get 3x the engagement of the product updates.
Teams build one Juma Project per client and add context over time. Every flow the team runs for that client pulls from the same project. If a project already exists, adding the executive's voice and positioning means each new quarter's thought leadership plan builds on what came before.
Voice Profile
How the executive sounds on LinkedIn: tone, vocabulary, hook style, paragraph structure, what to avoid. Add this and every post matches their voice from the first draft, whether the original writer or a new team member creates it.
Positioning Document
The executive's LinkedIn territory: what they're known for, their unique angle, how they differ from other voices in the space. This anchors every topic decision to the strategy instead of letting content drift.
Topic Pillars and Content Themes
The 3-5 recurring themes with target distribution ratios and specific sub-topics. Add this and the team pulls from established territory instead of brainstorming angles each batch.
LinkedIn Post Examples
The executive's best-performing posts with engagement data and notes on what worked. The AI matches these patterns when creating new content.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
