See exactly what any company posts on LinkedIn, what gets engagement, and where their strategy has gaps, delivered as a structured teardown document.
Give the flow a company's LinkedIn URL. It returns a strategy teardown covering content pillars, format mix, posting cadence, engagement patterns, and what the company conspicuously doesn't post about.
The teardown maps six dimensions of a company's LinkedIn presence. Content pillars: the recurring themes and how frequently each appears, with evidence from actual posts. Format mix: what percentage of posts are text, carousel, video, poll, or event, and which format drives the most engagement for this specific company. Posting cadence: frequency, timing patterns, and consistency over the analysis period. Engagement patterns: which topics generate comments (conversation signals) versus reactions (passive engagement), and what the comment themes reveal about audience interest. Voice characteristics: how the company sounds on LinkedIn, including formality level, use of questions, emoji conventions, and CTA style. Gaps: topics the company covers on their website or blog but never posts about on LinkedIn, and topics their audience asks about in comments that go unanswered.
Companies know their own LinkedIn analytics: impressions, follower growth, click-through rates. What they can't see is how their content strategy compares to what's standard in their category, whether their format mix matches what drives engagement for similar companies, or what competitors post about that they don't. A teardown from public data fills those blind spots, giving the team a reference point outside their own dashboard.
When the team wants to understand a shift in a company's LinkedIn behavior, like a new content direction after a rebrand, a product launch window, or a seasonal push.
Analyze what Salesforce posted on LinkedIn in Q1 2025 (https://www.linkedin.com/company/salesforce/). Did their content themes or format mix shift from the previous quarter?
Some companies publish content on their blog or website that never makes it to LinkedIn. This prompt identifies the gaps: topics, product lines, or audiences covered on the site but absent from the LinkedIn page.
Compare what Shopify posts on LinkedIn (https://www.linkedin.com/company/shopify/) versus what they publish on their blog. What topics do they cover on the site but skip on LinkedIn?
After seeing what works for another company, this prompt creates a content plan for the client that adapts the strongest patterns without copying the content.
Based on the HubSpot teardown, create a 2-week LinkedIn content plan for our client. Adapt the formats and themes that work, but match our client's voice and audience.
