Identify blog posts and pages that have lost ground over time. Get a prioritized refresh list with specific update recommendations per page and competitor benchmarks.
Share the client's site and connect Search Console. You get back a decay-scored page inventory showing how much each page has dropped, a per-page update brief covering what specifically to change, and a comparison of what top competitors added since the content was last touched.
The team sees which pages have lost ground and why. Every page gets checked for decay signals: positions dropping over the last 3-6 months, declining click trends, and outdated date references in the title or content. A title saying "2024" in 2026 actively hurts CTR, and the analysis flags these immediately.
For each refresh candidate, the actual page content gets compared against what the current top-ranking competitors have. If a competitor added a comparison table, updated their pricing data, or restructured their headings since the client's page was last touched, that shows up as a specific gap. Each page on the refresh list comes with a per-page brief: what to update, what to add, and what to leave alone. The list is ranked by a combination of traffic potential and refresh effort, so the team starts with the pages that will move the numbers with the least work.
Creating a new page from scratch takes weeks: keyword research, writing, design, internal linking, waiting for Google to index and rank it. Refreshing an existing page that already has backlinks, indexing history, and ranking signals takes a fraction of that effort and produces results faster. A page that ranked at position 4 a year ago and now sits at position 12 still has the authority to recover. Updating the content, fixing the title, and adding the elements competitors have added since is often enough to bring it back. The team gets more traffic per hour invested from refreshing existing content than from writing new pages.
The refresh analysis identified a page worth updating. This prompt produces the actual updated sections: rewritten intro, new comparison tables, updated statistics, refreshed examples, and a new title and meta description.
Take the top refresh candidate from the analysis and write the updated content. Rewrite the outdated sections, add the missing elements that competitors have, update all statistics and examples to current data, and give me a new title and meta description with character counts.
The analysis found multiple pages worth refreshing. This prompt sequences them into a quarterly plan based on effort and expected impact, so the team knows what to work on each week.
Take all the refresh candidates and build a quarterly calendar. Sequence them by expected impact and estimated effort. For each week, assign 1-2 pages to refresh with a one-line summary of what to update on each one.
A Juma Project is a shared space where the team stores everything Juma needs to know about a client. Create one project per client, add context as you go, and Juma will use what's relevant every time the team runs a flow. If the project already exists from other work, just add the items below.
Past Audit or Performance Baseline
A previous SEO audit, traffic snapshot, or content inventory. Juma uses this to compare current performance against a known baseline and flag what declined. Without it, Juma can still identify stale content, but it cannot measure the size of the decline.
Competitor URLs
The 3-5 domains the client competes with. For each refresh candidate, Juma checks what the competitors have updated or added, so the refresh addresses real competitive gaps, not just stale dates.
Content Calendar or Publishing Schedule
When pages were originally published and when they were last updated. Juma uses publish dates to identify the oldest content and flag pages that have not been touched in over a year.
Add a short description in the project's info field that tells Juma what each file contains and when to use it. For example: "Past Audit: January 2026 full content audit, use as performance baseline. Competitor URLs: top 5 organic competitors. Content Calendar: publishing dates for all blog posts."
