Compare your page against the competitors outranking you for a keyword. Get a content element matrix, backlink comparison, SERP landscape, and a specific gap-closing plan.
Name the keyword and the URL (or let Juma find it). You get back a matrix comparing word count, schema, freshness, and unique page features for each competitor, plus a ranked gap list showing expected traffic impact per change.
The team sees how the client's page stacks up against the top 2-3 competitors, element by element. Word count, heading structure, structured data, comparison tables, visual elements, freshness signals, interactive features: everything that could explain why one page ranks higher than another gets laid out in a single matrix.
Each competitor also gets checked for backlink strength and keyword difficulty, so the team can tell whether the gap is a content problem (fixable this week) or an authority problem (longer play). The full SERP gets mapped too: who holds each position, whether an AI Overview or featured snippet answers the query before anyone reaches the organic results, and how People Also Ask boxes create additional entry points. When a competitor has FAQ schema earning PAA placements and the client's page has none, that shows up as a specific, actionable gap, not a vague "they rank higher."
Knowing a competitor outranks you is the starting point, not the insight. The insight is knowing specifically what their page does differently: they have a pricing comparison table and you do not, they updated last week and your page says "2024," they have FAQ schema earning People Also Ask placements and you have none. A content element matrix makes these differences visible and actionable. Instead of "improve your content," the team gets "add a comparison table covering these 5 features, update the publish date, and add FAQ schema for these 3 questions." The specificity is what makes the comparison useful.
The comparison identified specific elements the client's page is missing. This prompt produces the actual content: new sections, comparison tables, FAQ entries, and schema markup ready to add to the page.
Based on the competitive comparison, produce the missing content elements for our client's page. Write the new sections, build the comparison table, draft the FAQ entries, and generate the JSON-LD schema markup. Make everything ready to hand to a developer or content manager.
The comparison focused on one keyword. This prompt expands to the full cluster: all related queries where the competitor ranks and the client does not, sized by search volume.
Expand beyond the primary keyword. Pull the full cluster of related queries where the competitor ranks and our client doesn't. Size each gap by search volume and tell us which ones are worth targeting with new content vs. expanding the existing page.
A Juma Project is a shared space where the team stores everything Juma needs to know about a client. Create one project per client, add context as you go, and Juma will use what's relevant every time the team runs a flow. If the project already exists from other work, just add the SEO-specific items below.
Competitor URLs
The 3-5 domains the client competes with in organic search. Juma compares against these automatically instead of discovering competitors from scratch each time.
Target Keywords
The keywords the client wants to own. When running a competitive comparison, Juma checks the full keyword cluster around these terms and flags any where a competitor has gained ground.
Past Competitive Analysis
Previous comparison reports or competitive briefs. Juma uses these to track changes over time: "The competitor added a pricing calculator since the last comparison, and their position improved from 5 to 2."
Add a short description in the project's info field that tells Juma what each file contains and when to use it. For example: "Competitor URLs: top 5 organic competitors, always use for SEO comparisons. Target Keywords: priority terms, check these first. Past Competitive Analysis: January 2026 comparison against Salesforce for CRM keywords."
