Automate competitor analysis with AI: Competitor profiles, messaging breakdowns & positioning gaps

Get a competitive analysis with per-competitor profiles, messaging gaps, and a reusable competitor analysis template.

Share your client, their market, and the purpose of the research. Juma builds a systematic competitive analysis from that input - researching competitors, mapping positioning, and flagging gaps your team can act on.

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Analyze your competitive landscape

Example Flow result

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Name the competitors you already know about. Even a partial list gives the research a head start and helps confirm whether the competitive set is right, or whether there are players the team hasn't considered.
Include the client's website URL. Juma analyzes the site for positioning, audience signals, and value props, then uses that context to shape the competitor analysis. More context in means a more grounded analysis out.
Say what the analysis is for. An analysis for a brand refresh looks different from one supporting a pitch deck or a content strategy. Mentioning the purpose focuses the output on what matters most.
Share what the team already knows. Past positioning work, brand guidelines, or informal notes on how the client sees themselves in the market all help produce more relevant recommendations.
Treat the output as a competitor analysis template your team reuses. The profiles, comparison matrix, and gap analysis follow a consistent structure across every run of this flow. Running it once gives your team a repeatable format, not just a one-off document.

How do you analyze competitors' social media presence?

To analyze competitors' social media, review each platform separately and look for posting frequency, content themes, tone, and engagement patterns. This step does that automatically across LinkedIn, Instagram, Facebook, and other relevant channels for every competitor in the set. You get:

Posting frequency and content mix
Recurring themes and messaging tone
Engagement signals and audience response patterns
A comparison table showing where each competitor is active and where there are gaps worth filling

Prompt

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Now do a detailed social media analysis across the competitive set. For each competitor, research their presence on LinkedIn, Instagram, Facebook, and any other relevant platforms. I want to see: posting frequency, content themes and mix, engagement levels, tone, and a comparison table showing where each competitor is active and how they show up. Flag any platforms where no competitor has a strong presence.

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How do you build buyer personas from a competitor analysis?

To build buyer personas from competitive research, use the audience signals the analysis already surfaced: who competitors target, what pain points they address, and where they leave gaps. This step turns those findings into 2 to 4 personas grounded in specific data, not assumptions. Each persona includes:

Name, role, and demographics
Goals and core motivations
Pain points tied to gaps competitors are not addressing
Preferred channels and communication expectations
A one-line recommendation on how the client wins that segment

Prompt

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Based on the competitive analysis, build 2–4 buyer personas for LEGO Architecture. For each persona, include: name and role, demographics, goals, pain points drawn from what competitors aren't addressing, preferred channels, communication expectations, and one sentence on how the client wins this persona. Ground each persona in specific findings from the research.

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How do you turn a competitive gap analysis into a positioning strategy?

To turn a competitive gap analysis into a positioning strategy, identify the gaps no competitor owns, then build messaging around the strongest one. This step does that work, producing a concrete recommendation grounded in the research rather than intuition. The output includes:

A USP statement grounded in the strongest competitive gap
3 to 5 communication pillars with a one-sentence definition and supporting evidence for each
Recommended tone and personality direction
2 to 3 messaging angles the team can test

Every recommendation traces back to a specific finding from the research.

Prompt

Copy

Using the competitive gaps and differentiation opportunities from the analysis, draft a positioning strategy for LEGO Architecture. Include: (1) a USP statement grounded in the strongest competitive gap, (2) 3–5 communication pillars with a one-sentence definition and supporting evidence for each, (3) recommended tone and personality direction, and (4) 2–3 messaging angles the team can test. Every recommendation should trace back to a specific finding from the research.

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Set up your client project: Client Positioning & Brand Guidelines, Competitor List, Past Research & Analysis

Competitive analysis is ongoing work. Agencies revisit it before a positioning refresh, ahead of a new product launch, or when a competitor makes a significant move in the market. Without a shared project, every new session means re-establishing who the client competes with, how they currently position themselves, and what the last round of research already covered. A Juma Project stores that context once. Set it up and every competitor profile, messaging gap analysis, and positioning strategy the team builds after that starts from what's already known rather than an open-ended research brief.

What to add

Client Positioning & Brand Guidelines

How the client currently describes themselves: their value proposition, tone, key messages, and audience. Juma uses this to assess the competitive landscape relative to where the client actually stands, not a generic market view, so gap analysis and positioning recommendations are grounded in the client's real starting point.

Competitor List

Named competitors with their website URLs and a short note on why each matters — direct competitors, category alternatives, or aspirational comparisons. This focuses the analysis on the right competitive set from the start and prevents Juma from building profiles around companies the client does not actually compete with.

Past Research & Analysis

Previous competitive analyses, positioning documents, or informal notes on how the client sees their market. This prevents duplicating research the team has already done and gives Juma the context to flag what has changed since the last review rather than rebuilding the picture from scratch.

Strategic Goals

What the analysis is being used for: a positioning refresh, a pitch deck, a content strategy, or a new market entry. The same competitive set produces very different outputs depending on the purpose. Storing the goal in the project keeps every analysis focused on decisions the client actually needs to make.

Guide Juma with project info

Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:

Client Positioning & Brand Guidelines: "How the client currently positions themselves: value prop, tone, key messages. Use as the baseline for all gap analysis and differentiation recommendations."
Competitor List: "Named competitors with URLs and context on why each matters. Use to define the competitive set before every analysis run."
Past Research & Analysis: "Previous competitive work and positioning notes. Use to identify what has changed and avoid duplicating prior research."
Strategic Goals: "What this analysis is being used for. Use to focus outputs on the decisions the client needs to make, not a general market overview."

Find the gaps your competitors haven't claimed - before they do

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Frequently Asked Questions

How much time does this flow save compared to doing competitor research manually?

A manual competitor analysis for five competitors typically takes a research team 2 to 3 days: sourcing data, synthesizing messaging, and writing up profiles. This flow compresses that into a single working session, with Juma running the structured research while you review and steer the direction.

Why does competitor analysis matter before a positioning decision?

Positioning decisions made without competitor context tend to land on claims three other brands already own. A structured competitive analysis surfaces what's taken, what's underserved, and where there's room to say something genuinely different. It turns "we think we're different" into evidence the team can build a strategy on.

What sources does Juma use when building competitor profiles?

Juma pulls from competitor websites, published positioning content, and publicly available messaging across digital channels. For social media data, the follow-up step adds platform-by-platform audits with posting frequency, content themes, and engagement signals.

Simona Dobreva

Head of Product @ Juma

Simona is a product manager with a track record of scaling products from zero to $1M ARR, specializing in building user-centric tools and streamlining processes. She has successfully led cross-functional teams of up to 15 people, combining strategic project management with a keen eye for problem-solving. Simona's approach blends data-driven insights with user feedback to drive product growth and optimization.