Turn an executive's expertise into a LinkedIn positioning strategy with topic pillars, audience definition, headline rewrite, and competitive landscape analysis.
Give a person's LinkedIn profile and what they want to be known for. The flow returns a positioning document with a LinkedIn headline rewrite, About section, and 3-5 topic pillars mapped to specific parts of their career.
The positioning document starts with the through-line: the narrative thread that connects the executive's career moves, skills, and interests into a coherent professional identity. From that thread, the flow proposes a positioning statement (one sentence that captures what this person brings to the conversation), 3-5 topic pillars tied to specific parts of their experience, and an audience definition describing who would follow this person and why. The document also includes a LinkedIn headline and About section rewrite based on the positioning. Every recommendation is grounded in what the executive has actually done, not aspirational framing disconnected from their track record.
Most executives start posting on LinkedIn without a strategy, picking topics that feel relevant that week. Within a month, the profile reads as scattered: a post about leadership, then a product take, then a hiring update, with no connecting thread. A positioning document solves this by defining the lane before any content is created. It sets the filter for every future post: does this reinforce what I want to be known for? Topic pillars turn that filter into a repeatable system the executive or their team can follow without second-guessing each post.
Every industry has topics that multiple thought leaders cover and topics that audiences search for but nobody owns. This prompt maps both, showing where the client can claim territory that others have left open.
Our client is the CMO at HubSpot. Analyze what the top voices in B2B SaaS marketing are covering on LinkedIn and identify the topics nobody is owning yet.
When the positioning direction is set but the pillars need refining, this prompt pulls specific expertise from the executive's background and turns it into a content framework with clear boundaries between each pillar.
Our client is the Head of Growth at Canva (https://www.linkedin.com/company/canva/). Build 4-5 topic pillars from her career, covering her experience in PLG, creative tools, and scaling in APAC markets.
Once the strategic positioning is clear, the profile itself needs to reflect it. This prompt takes the positioning document and translates it into a headline and About section that signal expertise to the right audience within LinkedIn's character limits.
Based on the positioning we just built, write a LinkedIn headline (under 220 characters) and About section for our client. Optimize for search visibility on the topic pillars we defined.
