Set up your client project: brand voice, audience, campaign brief
Landing pages repeat throughout the year: new campaigns, product launches, seasonal pushes, all for the same client. Without a shared foundation, every new page means re-explaining the voice, the positioning, and who the page is for. A Juma project saves that context once, so every page after that starts with what's already there.
What to add
Client Brief
Who the client is, what they do, and how they position themselves. With this in the project, the page copy uses the right product language and competitive framing from the first draft, without the team having to explain the basics each time.
Campaign or Product Brief
What the specific launch or campaign is about: the product, the offer, the angle, and any messaging constraints. This context changes per campaign, so the project loads the current brief before each build.
Brand Voice Guide
How the client sounds on web and landing pages: tone, vocabulary, what to avoid. With this in the project, the copy matches the client's voice from the first draft and doesn't need tone corrections before handoff.
Audience Profile
Who the page is for: roles, priorities, objections, and how they talk. This shapes the benefit framing, the social proof choices, and how direct or technical the copy should be.
Guide Juma with project info
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
- Client Brief: "Who the client is, what they do, and how they position themselves. Read before every landing page build."
- Brand Voice Guide: "How the client sounds on web and landing pages: tone, vocabulary, what to avoid. Follow for all page copy."
- Audience Profile: "Who the page is for: roles, priorities, objections. Use to shape benefit framing and CTA copy."
Build landing pages that match the message to the visitor
Frequently Asked Questions
How much time does this Flow save compared to building a landing page manually?
Juma's AI landing page builder produces a first complete draft in minutes. Building the same page manually typically takes a copywriter 4 to 8 hours: research, drafting, revision, and stakeholder review. Teams spend the time saved on refinement and testing rather than getting the first version on the page.
What does the landing page output actually include?
The output covers the full page structure: hero headline and subheadline, benefit sections with supporting copy, social proof placement guidance, and CTAs tied to the conversion goal you defined. Juma labels and sequences each section for direct handoff to a designer or page builder. The landing page copywriting reflects your specific product, audience, and message angle, not a generic template.
Can this Flow produce landing pages for any industry or product type?
Yes. The Flow adapts to any vertical because it builds from the product description, campaign goal, and audience you provide. It works for SaaS trial pages, physical product launches, service bookings, and lead generation pages. The more specific the brief, the closer the output gets to publication-ready copy.
How does the A/B variant step connect to the first draft?
Step 2 takes the first landing page and generates two alternatives with different headline angles, hero approaches, and CTA copy. Each variant includes a stated hypothesis so you know what you are testing before running the split test. This replaces the manual brainstorming session most teams run before committing to a direction.
What does the landing page copy generator need to produce accurate output?
At minimum: the product or offer, the conversion goal, and the target audience. Adding the traffic source, the platform the page is going into, and the one belief the visitor needs to leave with makes the output significantly sharper. A URL to the product page or existing landing page gives Juma real language and positioning to draw from, whether you are using it as an AI landing page generator for a single section or building a full campaign page.
Does the conversion audit step work on pages that are already live?
Yes. Paste the page URL or the full page copy into the prompt, and Juma returns a prioritized list of fixes across copy, layout, CTAs, and trust signals. Juma ranks each fix by potential impact so the team can work through improvements in the right order without guessing where to start.