Research what works on Instagram, then create posts, reels, and carousels with captions, hashtag strategy, and visual direction grounded in competitive data.
Give the brand, the goal, and the content need. The flow returns a competitive analysis table and a branded strategy-and-content document with publish-ready deliverables for every post.
The flow produces two deliverables. First, a competitive analysis table that maps the brand's Instagram against 2-3 competitors: follower counts, engagement rates, posting frequency, top-performing content themes, format mix, and audience sentiment pulled from real comments. Second, a branded strategy-and-content document with an executive summary, a content strategy grounded in the competitive data, and full deliverables per post: caption (hook-first, within Instagram's 125-character preview cutoff), hashtag set organized by tier (branded, community, topical), format recommendation with data-backed reasoning, visual concept with art direction, posting time, and a repurposing note showing how each post adapts to other formats. Carousel posts include slide-by-slide breakdowns. Reels include timestamped scripts. Stories include frame-by-frame plans with interactive elements.
Most Instagram content is created in a vacuum: the team writes captions and picks formats based on what feels right, not what performs. When the starting point is real engagement data from the brand's own profile and competitors, every decision shifts. Format choices come from which formats drive saves and shares in that specific category. Topic angles come from what audiences actually respond to in comments, not assumptions. Gaps come from what competitors conspicuously avoid. The content that comes back is grounded in evidence, and the team can see exactly why each post was shaped the way it was.
When the strategy is already clear and the team just needs content produced, this prompt skips research and goes straight to creating posts. Specify the brand, the topic, and how many posts. The output is a branded document with full deliverables per post.
Our client is IKEA (https://www.ikea.com). Create 5 Instagram posts promoting the outdoor furniture range. Carousels, single images, and at least one reel concept. Publish-ready captions, hashtag sets, and visual direction for each.
A product launch, seasonal campaign, or event needs more than individual posts. It needs a sequenced arc: teasers that build anticipation, launch-day content across formats, and follow-up posts that sustain momentum. This prompt creates the full campaign with a posting timeline.
LEGO (https://www.lego.com) is launching a new Botanical Collection in May. Create an Instagram launch sequence: teaser posts building anticipation, launch-day content across formats, and follow-up posts. Full deliverables and a posting timeline for each.
Sometimes the team needs to understand the landscape before creating anything. This prompt pulls real data from Instagram: engagement rates, top-performing formats, content themes, and what audiences say in comments. The output is a competitive analysis table and a strategic content brief with specific post concepts.
Our client is Glossier (https://www.glossier.com). Research their Instagram and their top competitors. What formats drive engagement? What does the audience respond to in comments? Deliver a competitive analysis spreadsheet and a content strategy with 10 post concepts we should create.
Teams build one Juma Project per client and add context over time. Every flow the team runs for that client pulls from the same project. If a project already exists, adding Instagram-specific context means each content batch starts from the brand foundation instead of re-explaining the voice, pillars, and visual style.
Brand Voice Guide
How the client sounds on Instagram specifically: tone, vocabulary, emoji conventions, what to avoid. With this in the project, every caption comes out in the right voice from the first draft.
Audience Profile
Who the content is for: demographics, psychographics, and how the audience behaves on Instagram. This shapes topics, language, and how each post is framed.
Content Pillars and Visual Style
The client's content pillars with descriptions, target distribution ratios, and visual identity: color palette, photography style, design aesthetic, feed grid approach. Instead of re-explaining what the brand posts about and how it should look, every batch pulls from this document automatically.
Hashtag Strategy
Branded hashtags, community hashtags, and topical sets organized by pillar. Size tiers and rotation rules. Instead of inventing hashtags per post, the team has a system that carries over.
Instagram Post Examples
A handful of high-performing posts with the full deliverable structure: caption, hashtags, format, visual concept. These serve as structural references, so new content resembles posts the team has actually published and seen perform.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
