Specify a client and period. Juma reads your Google Ads reporting data and returns a PPC performance report with scorecards, charts, and benchmarks.
Tell Juma who the client is, what time period to cover, and who will read the report. Juma handles the full Google Ads reporting process: connecting to your ad account, pulling live data, and delivering a branded PDF ready to share. No exports, no formatting, no rebuilding charts from scratch.
A single report shows where things stand. A comparison shows where they are headed. Specify two time periods and Juma identifies what improved, what declined, and what shifted enough to act on — adding a trend layer to the google ads performance report you built in Step 1.
This step generates a side-by-side comparison for each campaign across both periods. Metrics covered:
Juma flags the 2–3 biggest shifts and provides a plain-language explanation for each. The output is a comparison section ready to add to the monthly report, or to share as a standalone update with the stakeholder.
A metric without context is just a number. A CPA of $55 means something very different in legal services than it does in ecommerce. This step adds a benchmark comparison section to the report, so leadership can see not just how the account performed, but how it performed relative to what is typical for the industry.
This step adds a benchmarks section to the google ads reporting output. It covers:
Specify the client's industry in the prompt and Juma pulls current benchmark data. If you have proprietary benchmarks for the client, add them to the Campaign Analysis Context file in the project and Juma uses those instead. Pair this step with the comparison in Step 2 to give leadership both internal trends and external context in a single report.
Monthly reports track what happened. A quarterly rollup tells the bigger story: where the account started, where it ended, and what the arc of the last 90 days actually means. This step creates a longer-range PPC performance report that synthesizes three months of data into a single strategic narrative.
The quarterly rollup covers:
If you have run the monthly report in Steps 1 and 2 for each of the three months, Juma reads the existing outputs from the project and builds the rollup from that history. No re-exporting required. The quarterly report follows the same branded format as the monthly version and is ready to share with leadership or include in a QBR.
Teams build one Juma project per client and add context over time. Every flow the team runs for that client pulls from the same project. If a project already exists, adding ad performance context means each report starts from the client's targets and history instead of generic benchmarks.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
This Flow reduces Google Ads report production from 2–4 hours to under 5 minutes. Manual reporting requires logging into Google Ads, exporting data, building charts, writing commentary, and formatting everything into a shareable document. With a connected ad account, Juma handles every step automatically and delivers a finished PDF.
Each of those manual steps requires switching between platforms, waiting for exports, cleaning data, and rebuilding context you already know. The work is repetitive, and most of it has nothing to do with the actual analysis.
For agencies running monthly reports across multiple clients, the time savings compound quickly. Teams that previously spent 10 to 20 hours a month on reporting can redirect that capacity toward strategy, creative testing, or client communication. A full PPC performance report that once took an afternoon now takes less than five minutes to produce.
A Juma Google Ads performance report is a structured google ads report template delivered as a branded PDF. It includes a plain-language executive summary, at-a-glance metrics, a color-coded campaign scorecard, budget allocation charts, and 3–5 data-cited recommendations. Every section is written for the specific audience you name in the prompt.
The executive summary covers what happened, what stands out, and what to do about it - written for the reader you specified. A CMO gets context and direction. A paid media team gets campaign-level detail and optimization opportunities.
The report closes with recommendations tied to specific numbers from the data. Each one identifies the issue, cites the metric that signals it, and suggests a specific action. This makes the report practical: stakeholders leave with a clear understanding of what to do next, not a list of observations.
No - manual file upload works. But connecting your Google Ads account gives Juma access to live campaign data for Google Ads reporting, which means no exports, no CSVs, and no manual entry. The connection is made once at the project level and every report after that pulls data automatically.
Upload a CSV or spreadsheet export from Google Ads if you prefer to control what data enters the report. This option is useful when reporting on a client whose ad account you do not have direct access to.
A live connection produces faster, more accurate reports and makes the comparison and trend features in Steps 2 and 3 reliable. Without a connection, trend analysis depends on the accuracy and completeness of the files you upload. For teams running regular monthly reports, a connected account removes that variable entirely.
