Generate a branded performance report from your Google Ads data, with executive summary, campaign scorecard, charts, benchmark context, and prioritized recommendations.
Specify the client, the time period, and who the report is for. The flow returns a branded PDF with at-a-glance metrics, color-coded campaign rankings, trend analysis for multi-month windows, and data-cited recommendations stakeholders can act on.
A branded PDF that opens with a plain-language executive summary: what happened, what stands out, and what to do about it. Below that, the big numbers at a glance (spend, conversions, CPA or ROAS, clicks, impressions), a campaign scorecard color-coded so the team can tell winners from underperformers without reading a single row, and charts that show where the budget went and how each campaign stacked up. If the report covers more than one month, a trend section shows what improved and what slipped. It closes with 3-5 recommendations, each tied to specific numbers from the data, not general advice.
Monthly reporting usually means logging into Google Ads, exporting data, pasting it into slides, rebuilding charts, writing commentary, formatting, and sending. That process takes hours, and most of that time goes into assembling the data, not thinking about it. When the ad account is connected, Juma pulls the numbers, builds the charts, writes the narrative, and delivers the PDF. The team gets the same report in minutes, and the time that used to go into data wrangling goes into deciding what to do next.
A single snapshot shows where things stand. The trend shows where things are headed. This pulls data from two periods and highlights what improved, what declined, and what shifted significantly.
Compare November's Google Ads performance against October for our client IKEA. Highlight what improved, what declined, and flag anything that shifted by more than 15%.
When the report goes to leadership, benchmarks help frame whether the numbers are strong or weak relative to the market. This adds a benchmark comparison section for the key metrics.
Add benchmark context to the report. How do our client's Google Ads metrics compare to e-commerce industry averages for CPA, CTR, and ROAS?
Monthly reports track progress. Quarterly reports tell the bigger story: where the account started, where it ended, and what strategic shifts made the difference. This creates a longer-range report with monthly trend breakdowns.
Create a quarterly Google Ads performance report for IKEA covering Q4 2025. Executive summary, monthly trends, and strategic recommendations for Q1.
Teams build one Juma project per client and add context over time. Every flow the team runs for that client pulls from the same project. If a project already exists, adding ad performance context means each report starts from the client's targets and history instead of generic benchmarks.
Campaign Analysis Context
Performance targets, KPIs the stakeholder cares about, budget parameters, and any standing notes about how the client prefers reports framed. Juma reads this before pulling data, so the report measures against the right targets from the start.
Past Performance Data
Historical baselines: last quarter's CPA, ROAS, and conversion volume by campaign. When present, trend analysis in the report compares against the client's own trajectory, making the narrative more specific. If the client's ad account is already connected, Juma can pull historical data directly, so this file becomes optional.
Client Brief
Company context, product lines, target audience, competitive positioning. The executive summary reads differently when Juma understands the business behind the numbers.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
