Give Juma your brand and timeline. Get an instagram marketing campaign template with captions, hashtags, and a day-by-day posting schedule.
Paste in your brand URL, describe your product or event, and set a launch date. Juma maps out the instagram marketing campaign arc from teaser to follow-up, writing every post with a caption, hashtag set, visual direction, and its exact date in the publishing schedule.
Seasonal moments like holidays, back-to-school, and end-of-year need a different content arc than product launches. Describe the brand, the seasonal window, and the specific products or lines you want to feature. Juma builds a campaign that ties the brand to the moment without forcing the connection, with content spread across the full seasonal window.
Webinars, pop-ups, conferences, and live events need pre-event buzz, day-of coverage, and post-event content that extends reach beyond attendees. Describe the event type, venue or format, dates, and the brand. Juma builds the full arc: teaser posts to drive registrations or foot traffic, Stories and Reels for day-of coverage, and recap content that keeps the event visible after it ends.
Most campaign briefs stop at launch day, but the follow-up phase is where sustained engagement happens. Describe the campaign that just ran, the brand, and any performance context you want to carry forward. Juma generates a second wave of content with UGC prompts, styling angles, social proof posts, and evergreen pieces that keep the product visible without repeating the launch message.
Teams build one Juma Project per client and add context over time. Every flow the team runs for that client pulls from the same project. If a project already exists, adding a campaign playbook and past campaign examples means each new campaign starts from the last one instead of rebuilding the arc from scratch.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
This Flow saves a content team 3 to 5 hours per campaign. A three-phase Instagram campaign typically involves 10 to 20 posts, each requiring a caption, hashtag set, visual brief, and a scheduled date. The Flow returns the complete structure in one pass, organized by date and ready to hand off.
The output includes every post in sequence, with its format, visual direction, caption, hashtags, and exact slot in the day-by-day schedule. The team does not need to reverse-engineer a posting plan from a set of unordered ideas. Everything comes back organized and ready to hand off directly to a designer or scheduling tool.
For agencies running multiple client campaigns at once, this means one brief per campaign instead of one brief per post. The efficiency compounds with campaign size: a 15-post campaign takes the same brief effort as a 5-post one.
An instagram marketing campaign built with this Flow has three phases: a teaser phase (5–7 days before launch) to build anticipation, a launch-day phase covering static posts, Reels, carousels, and Stories, and a follow-up phase (1–2 weeks after launch) with UGC prompts, styling tips, and social proof to sustain visibility.
The teaser phase focuses on generating high-value engagement signals (saves, follows, Story interactions) before the algorithm sees the launch-day content. Those signals tell the algorithm to prioritize the launch post when it goes live.
The launch-day phase covers multiple formats in a single day to capture every audience format preference on the highest-traffic day of the campaign. The follow-up phase catches audience members who missed launch day and keeps the product visible without repeating the launch message.
A sequenced instagram marketing campaign consistently outperforms a single launch post because it primes the algorithm before launch day and re-engages the audience after it. Teaser posts generate high-value signals (saves, follows) that boost launch-day distribution. Follow-up posts catch the audience members who missed the announcement entirely.
A single post reaches whoever sees it on launch day. A sequence distributes reach across three distinct phases, each serving a different segment of the audience. The structure also gives the creative team a production schedule rather than a reactive scramble.
The teaser phase generates saves, follows, and Story interactions that tell the algorithm to widen distribution when the launch post goes live. For products with longer consideration windows, the follow-up phase typically drives more conversions than launch day itself.
Yes. This Flow covers three campaign types: product launches (Step 1), seasonal campaigns for holidays, back-to-school, and end-of-year windows (Step 2), and event promotions for webinars, pop-ups, and conferences (Step 3). Step 4 extends any campaign type with a follow-up wave after the initial launch day.
Seasonal campaigns build around a window rather than a single date, tying brand content to specific products and audience behaviors rather than the calendar moment alone. This avoids the generic seasonal tone that results from treating the season as the creative brief.
Event campaigns cover pre-event buzz, day-of Stories and Reels, and post-event recap content. The post-event phase is particularly valuable for webinars, where the recording continues to attract viewers long after the live session closes and keeps working as a discovery asset.
