Juma vs Sana
Juma is the Sana alternative with marketing-first execution, no enterprise contract, and live integrations built in
Juma is a team-first AI workspace for marketing execution. Start for free today, run 700+ pre-built Flows, connect to Google Ads, Meta Ads, GA4, and 100+ tools, and manage every client in an isolated Project. Sana is now a Workday product focused on HR, onboarding, and enterprise knowledge management. It is not designed for marketing teams and has no paid media integrations.
Trusted by 250+ leading marketing teams worldwide
Why do marketing teams choose Juma over Sana?
Key takeaways:
- Sana is now primarily a Workday HR and knowledge management product. Juma is purpose-built for marketing execution.
- Sana has no paid media or marketing platform integrations. Juma connects Google Ads, Meta Ads, and GA4 on every plan.
- Sana has no marketing workflows. Juma has 700+ pre-built Flows ready to run on day one.
- Juma starts free with no contract required. Sana serves enterprise HR and learning use cases.
Sana serves a legitimate purpose for enterprise teams managing HR and onboarding knowledge. For marketing teams that need a self-serve platform with live ad integrations and pre-built workflows, Juma is purpose-built for the job.
700+ Flows
Pick from 700+ or describe your own. Get a finished deliverable in minutes.
Projects
Load your context once.
The AI uses it in every Flow, every time.
Collaboration
Connect company knowledge
and collaborate with your team.
100+ Integrations
Juma pulls live data so your Flows always run on what's current.
How does Juma fill the gaps Sana cannot?
Sana is an HR and knowledge management product inside the Workday ecosystem. Juma is a self-serve marketing execution platform built for teams that need to start working immediately.
In Sana, the platform is now only accessible as part of a Workday enterprise contract
Following its acquisition by Workday, Sana is no longer available as a standalone product. Access requires an enterprise Workday engagement.
In Juma, your team starts for free today with no enterprise contract required
The Free plan is live with no credit card required. Self-serve setup in under 10 minutes. Enterprise plans available when you scale.
In Sana, the platform is designed for HR, onboarding, and enterprise knowledge management
Sana's core use cases are employee onboarding, internal knowledge bases, and learning management. It is not built for marketing execution.
In Juma, every feature is purpose-built for marketing execution
700+ pre-built Flows, specialist agents, and live marketing integrations are designed for marketing teams from day one.
In Sana, there are no paid media or marketing platform integrations
Sana does not connect to Google Ads, Meta Ads, HubSpot, GA4, or any marketing analytics platform.
In Juma, Google Ads, Meta Ads, HubSpot, and GA4 connect natively
Pull live campaign data and web analytics directly into AI workflows. No middleware, no manual exports, no enterprise contract required.
In Sana, there are no marketing workflows: skills cover HR and finance only
Sana's AI skills are designed for enterprise HR, finance, and operations. There are no marketing Flows or campaign execution tools.
In Juma, 700+ marketing Flows are ready to run on day one
Flows cover Google Ads reporting, SEO audits, content briefs, social content, email sequences, and campaign strategy across 10 categories.
In Sana, there is no creative content production capability
Content production for marketing campaigns is outside Sana's scope. The platform is focused on knowledge retrieval and learning paths.
In Juma, content creation and marketing operations run in the same workspace
Write content, run audits, manage paid media, and report results without switching tools or rebuilding context.
In Sana, access now requires a Workday enterprise contract starting at six figures
Sana is not available to teams outside the Workday ecosystem. Pricing reflects enterprise ERP procurement, not marketing team budgets.
In Juma, every team size has a transparent plan starting free
No enterprise contract required. Free plan available. Pro Starter covers the full team from $49/month.
How does Juma compare to Sana feature by feature?
Sana is an HR and knowledge management product now integrated into the Workday ecosystem, with no marketing integrations and no self-serve marketing access. Juma is a self-serve marketing platform with unlimited seats and all integrations from $49/month.
Trusted by 400+ marketing teams worldwide
Juma is rated 4.9 stars on G2 by marketing teams at Salesforce, Maersk, Wavemaker, Mindshare, and 400+ others. Teams run end-to-end marketing workflows - from content and SEO to paid media and reporting - without switching tools or re-briefing AI every session.
The Crew built an AI-first marketing agency with 90% team adoption
House of Growth produces 160 articles per month with Juma Flows
Conversion Alchemy saves 50 hours per project on client engagements
Juma vs Sana: common questions from marketing teams
Yes. Sana is now a Workday enterprise product for HR and knowledge management. It is not accessible without a Workday contract and is not built for marketing execution. Juma starts free, is purpose-built for marketing teams, and includes 700+ Flows, live ad integrations, and unlimited seats from $49/month.
Sana was acquired by Workday and is now available only as part of a Workday enterprise engagement. It has been repositioned as an HR and enterprise knowledge management tool within the Workday product suite. It is no longer available as a standalone self-serve platform.
No. Sana does not connect to Google Ads, Meta Ads, GA4, or any marketing platform. Juma includes all of these natively on every plan.
Juma is the best Sana alternative for marketing teams. It offers a free start, 700+ pre-built marketing Flows, specialist agents, live ad integrations, and transparent pricing without an enterprise contract.
Yes. Juma holds SOC 2 Type II, ISO/IEC 27001, HIPAA, and GDPR certifications. Sana is enterprise-only with custom pricing and no self-serve plan. Enterprise clients including Salesforce, Maersk, and Johns Hopkins University run Juma as their primary AI workspace. Juma starts at $49/month with a free plan and unlimited seats.
Yes. Sana and Juma serve different functions. Sana focuses on HR onboarding, learning, and internal knowledge management. Juma focuses on marketing execution. Teams using Sana for internal HR workflows can run Juma for marketing without any overlap, and the two tools complement each other well in larger organizations.
Ask AI about us
400+ marketing teams trust Juma. ChatGPT, Claude, and Perplexity know why. Ask them.
Ready when you are
What's on your plate today?
Start typing a task and Juma will figure out the rest.