HubSpot integration: Chatting with your CRM data

Working in Projects
Updated Jan 09, 2026
Connect HubSpot to Juma and query your tickets, deals, contacts, and company records directly in chat.

The HubSpot integration lets you interact with your HubSpot data directly through Juma's chat interface. Ask questions about your tickets, deals, contacts, and companies, and Juma retrieves the relevant information from your HubSpot instance.

What you can do

Once connected, you can chat with your HubSpot data to:

  • Look up contact and company information
  • Review deal pipeline status
  • Check on campaign-related records
  • Get summaries of recent tickets

Connecting your HubSpot account

There are two ways to connect your HubSpot account to Juma.

Option A: From the chat interface

  1. Click the settings icon (gear) in the chat interface
  2. Select "Connect HubSpot"
  3. Choose your HubSpot instance when prompted
  4. Approve the requested permissions

Option B: From profile settings

  1. Click your profile icon in the bottom-left corner
  2. Select "Integrations"
  3. Click "Connect HubSpot" and authorize access

Once you've approved the permissions, you're ready to start chatting with your HubSpot data.

Example queries

Here are some questions you can ask once connected:

  • "Show me the details for contact John Smith"
  • "What companies are associated with our latest campaign?"
  • "What are the latest three deals in our pipeline?"
  • "Can you give me a summary of the three latest tickets we've received in HubSpot?"

How it works

When you ask a question, Juma first checks your user permissions to understand what HubSpot data you have access to. It then searches the relevant CRM objects (contacts, companies, deals, or tickets) and returns a summarized response based on the information found.

Current limitations

The HubSpot integration is currently read-only. You can retrieve and view information from HubSpot, but you cannot make changes such as updating contact records, modifying deal stages, or editing company details. All write operations need to be performed directly in HubSpot.

Need help?

If you run into any issues connecting your HubSpot account or have questions about the integration, reach out to our support team at support@juma.ai

Still have questions?