Set up your client project: agency credentials, deck template, and win themes
A Juma Project is a shared space where the agency keeps everything Juma needs to pitch well: how the agency positions itself, the work it can prove, and the deck format it pitches in. Build one project per pitch, add the agency's credentials and template once, and every deck comes out on-brand and grounded in real proof. The more the team adds over time, the less each new pitch starts from a blank slide.
What to add
Agency Credentials & Case Studies
The wins the agency can prove: clients, scope, and the headline results. Juma pulls the most relevant ones onto the why-us slide and the proof points, matched to the prospect's category, so the credentials slide never looks generic.
Pitch Deck Template & Visual Identity
The agency's deck format: layout, fonts, colors, logo, and the slide order the team pitches in. With this loaded, the .pptx comes out on-brand and on-template from the first draft instead of a default layout the team has to reskin.
Positioning & Win Themes
How the agency differentiates, the competitors it beats, and the point of view it brings to every pitch. This shapes the strategic POV slide and the closing ask so the deck argues the agency's actual case, not a neutral one.
Sector Proof & Relevant Work
Past work in the prospect's category or a comparable one: the campaign, the challenge, and the outcome. Juma reaches for this when the prospect wants evidence the agency has done this kind of work before.
Guide Juma with project info
Add a short description to each knowledge item in the project's info field so Juma knows what each file is and when to use it. For example:
- Agency Credentials & Case Studies: "Our proven wins with results. Match the most relevant to each prospect's sector for the why-us slide."
- Pitch Deck Template & Visual Identity: "Our deck template, fonts, colors, and logo. Build every pitch deck on this layout."
- Positioning & Win Themes: "How we differentiate and who we beat. Use for the strategy slide and the closing ask."
- Sector Proof & Relevant Work: "Category work with outcomes. Pull in when the prospect wants proof we've done this before."
Walk into the room with the deck already built
Frequently Asked Questions
How much time does this Flow save compared to building a pitch deck manually?
Building a new-business pitch deck by hand takes a small team a day or two: researching the prospect, shaping the story, writing every slide, and formatting it to brand. Juma researches the account and returns a full 10-slide deck as an editable .pptx in one working session, so the team spends its hours sharpening the idea, not assembling slides.
The savings come from skipping the blank-deck phase. Juma drafts the narrative arc, fills every slide with defined content, and formats to the agency's template, then the team edits the story it actually wants to tell. Strategy, taste, and judgment stay human, and human review sits on every deck before it reaches the room.
What's in the 10-slide pitch deck?
The deck follows a proven new-business arc across ten slides: a cover, the market moment with three stat callouts, the prospect's position against competitors, the problem, a three-pillar strategic point of view, the big campaign idea, a phased channel-and-activation plan, a KPI measurement scorecard, a why-us credentials slide, and the closing ask.
Each slide comes back with a sharp headline and defined content rather than a placeholder, so the deck reads as a finished argument the first time the team opens it. Because it arrives as an editable .pptx, the team can reorder slides, swap the campaign route, or drop the deck into an existing template without rebuilding it from scratch.
Can Juma match our agency's deck template and brand?
Yes. Add the agency's deck template and visual identity to the project, and Juma builds every pitch on that layout: the fonts, colors, logo, and slide order the team already pitches in. The deck comes out on-brand from the first draft rather than a default format the team has to reskin afterward.
This matters most for agencies pitching several accounts a month, where a consistent deck format is part of the agency's own brand. Once the template is in the project, it carries across every pitch automatically, and the team spends its time on the story instead of restyling slides. Without a template loaded, Juma uses a clean default structure that works but may not match the house style.
Does Juma design the slides, or just write them?
Both, within limits. Juma writes the narrative and builds the slides as an editable .pptx with headlines, body content, and a layout that follows the agency's template. It handles the structure and the words; the team handles the final visual polish, custom art, and any bespoke motion the pitch calls for.
Think of it as the first 80 percent: a complete, presentable deck the team refines rather than a blank file it fills. For a high-stakes final-round pitch, a designer still adds the finishing craft. For the many pitches that never used to get a proper deck because there was no time, this Flow gets a real one built in an afternoon. Juma augments the team, it doesn't replace the designer or the pitch lead.
How does this compare to briefing a designer or starting from a template?
A template gives the team a shell to fill; a designer gives them polish but needs a brief and a few days. This Flow gives them a finished draft: the research, the story, and every slide written and formatted, in one session. The team starts from a real deck, not a blank template or a queue.
Templates are useful for consistency and designers for craft, and both stay in the toolbox. What this Flow removes is the slowest part of any pitch: turning a blank deck into a coherent argument written for one specific buyer. The team can still hand the finished .pptx to a designer for a final pass, now starting from a full story instead of a brief.