Strategy & Planning
Content Writing
No items found.

Build a new-business pitch deck with AI: 10-slide narrative, big campaign idea & KPI scorecard

Name the prospect and the account you're pitching, and Juma builds a 10-slide new-business pitch deck: market-moment opener, big campaign idea, phased plan, KPI scorecard, and closing ask, as an editable .pptx.

Name the prospect, the account you're pitching for, and their website, and Juma researches the company, its market, and the competitors in the room before it opens a single slide. It then builds a full 10-slide new-business pitch deck: a cover, the market moment with three stat callouts, the prospect's position against rivals, the problem, a three-pillar strategic point of view (POV), the big campaign idea, a phased channel-and-activation plan, a KPI measurement scorecard, a why-us credentials slide, and the closing ask.

Every slide comes back with a sharp headline and defined content, delivered as an editable .pptx the team can refine before it reaches the room. More than 400 marketing teams use Juma to turn a brief and a URL into finished deliverables, and the new-business deck that used to eat a day of the week is one of them.

1

Build a new-business pitch deck for a prospect account

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try This Flow
Hide details
  • Name the prospect and a URL. "We're pitching Spotify (https://www.spotify.com)" gives Juma enough to research the company's market, recent moves, and category before it writes a single slide. The deck reads like it was built by someone who knows the account.
  • Say what account or scope you're pitching for. "Their podcast-marketing account" or "a full-funnel brand relaunch" focuses the whole deck. Juma shapes the problem, the big idea, and the plan around the specific brief, not the prospect in general.
  • Name who else is in the room. "We're up against two network agencies" shifts the deck from a generic capability list to a positioned pitch with a clear reason to pick you over the incumbents.
  • Point to your winning angle. If the team already has a thesis ("podcasts are their most under-marketed asset"), share it. Juma builds the strategic POV and the big idea around your angle instead of guessing at one.
  • Load your credentials into the project. With case studies and sector proof in the client project, Juma matches the right wins to the prospect and the "why us" slide never looks generic.
  • Ask for the editable .pptx. The deck comes back as PowerPoint the team can reorder, restyle, and hand to a designer for a final pass, not a locked export.
2

How do you tailor the deck to the prospect's brand?

Feed Juma the prospect's site and any brand assets, and it researches how they sound, look, and position before touching a slide. The deck picks up their category language, their tone, and the market context they operate in, so the market-moment opener and the problem slide read like they were written by someone who already knows the account. Point Juma at a specific brand campaign or a named competitor to sharpen the angle further. The result is a deck tailored to one buyer, not a template with the logo swapped in, and every claim about the prospect traces back to something Juma found on their site.

Prompt
Copy

Research Spotify's (https://www.spotify.com) brand, tone, and podcast-marketing competitors, then tailor the deck's market-moment and problem slides to their exact situation.

Try This Flow
3

How do you build the big campaign idea slide?

The big idea slide is the one the room remembers, so give it a pass of its own. Ask Juma to develop the campaign platform into a named concept with a one-line hook, the insight it rests on, three example activations, and why it fits this prospect specifically. It comes back with two or three routes to choose from rather than a single bet, so the team can pick the one that matches the prospect's appetite for risk. This is the slide where taste matters most: Juma drafts the territory, and the team decides which idea is the winner.

Prompt
Copy

Develop the campaign platform slide into a named big idea with a hook, the insight behind it, three sample activations, and two alternative routes for us to choose from.

Try This Flow
4

How do you turn the deck into a leave-behind one-pager?

The room gets the deck, but the decision-maker who wasn't there gets the leave-behind. Ask Juma to compress the ten slides into a single-page summary: the thesis, the big idea, the plan in three phases, the headline KPIs, and the ask. It comes back as a branded one-pager the team can send as a follow-up the same afternoon, landing in the prospect's inbox while the pitch is still fresh. The full deck sells in the room; the one-pager keeps selling after everyone leaves it. Same story, sized for a busy inbox instead of a projector.

Prompt
Copy

Condense the deck into a one-page leave-behind: the thesis, the big idea, the three-phase plan, the headline KPIs, and the ask, branded and ready to send.

Try This Flow
5

How do you prep the talk track and Q&A?

A deck is only half the pitch; the other half is how the team carries it. Ask Juma to write speaker notes for each slide, a timing plan that fits the meeting, and the handful of tough questions the prospect is most likely to ask, each with a suggested answer. The account lead walks in knowing who says what, how long each section runs, and how to handle the pricing question or the incumbent question when it lands. Rehearse against it once and the team sounds prepared rather than scripted. The talk track stays a draft the team makes its own.

Prompt
Copy

Write speaker notes for each slide, a timing plan for a 30-minute pitch, and the five toughest questions Spotify might ask with a suggested answer for each.

Try This Flow

Set up your client project: agency credentials, deck template, and win themes

A Juma Project is a shared space where the agency keeps everything Juma needs to pitch well: how the agency positions itself, the work it can prove, and the deck format it pitches in. Build one project per pitch, add the agency's credentials and template once, and every deck comes out on-brand and grounded in real proof. The more the team adds over time, the less each new pitch starts from a blank slide.

What to add

Agency Credentials & Case Studies

The wins the agency can prove: clients, scope, and the headline results. Juma pulls the most relevant ones onto the why-us slide and the proof points, matched to the prospect's category, so the credentials slide never looks generic.

Pitch Deck Template & Visual Identity

The agency's deck format: layout, fonts, colors, logo, and the slide order the team pitches in. With this loaded, the .pptx comes out on-brand and on-template from the first draft instead of a default layout the team has to reskin.

Positioning & Win Themes

How the agency differentiates, the competitors it beats, and the point of view it brings to every pitch. This shapes the strategic POV slide and the closing ask so the deck argues the agency's actual case, not a neutral one.

Sector Proof & Relevant Work

Past work in the prospect's category or a comparable one: the campaign, the challenge, and the outcome. Juma reaches for this when the prospect wants evidence the agency has done this kind of work before.

Guide Juma with project info

Add a short description to each knowledge item in the project's info field so Juma knows what each file is and when to use it. For example:

  • Agency Credentials & Case Studies: "Our proven wins with results. Match the most relevant to each prospect's sector for the why-us slide."
  • Pitch Deck Template & Visual Identity: "Our deck template, fonts, colors, and logo. Build every pitch deck on this layout."
  • Positioning & Win Themes: "How we differentiate and who we beat. Use for the strategy slide and the closing ask."
  • Sector Proof & Relevant Work: "Category work with outcomes. Pull in when the prospect wants proof we've done this before."
Juma Logo
Walk into the room with the deck already built

Frequently Asked Questions

How much time does this Flow save compared to building a pitch deck manually?

Building a new-business pitch deck by hand takes a small team a day or two: researching the prospect, shaping the story, writing every slide, and formatting it to brand. Juma researches the account and returns a full 10-slide deck as an editable .pptx in one working session, so the team spends its hours sharpening the idea, not assembling slides.

The savings come from skipping the blank-deck phase. Juma drafts the narrative arc, fills every slide with defined content, and formats to the agency's template, then the team edits the story it actually wants to tell. Strategy, taste, and judgment stay human, and human review sits on every deck before it reaches the room.

What's in the 10-slide pitch deck?

The deck follows a proven new-business arc across ten slides: a cover, the market moment with three stat callouts, the prospect's position against competitors, the problem, a three-pillar strategic point of view, the big campaign idea, a phased channel-and-activation plan, a KPI measurement scorecard, a why-us credentials slide, and the closing ask.

Each slide comes back with a sharp headline and defined content rather than a placeholder, so the deck reads as a finished argument the first time the team opens it. Because it arrives as an editable .pptx, the team can reorder slides, swap the campaign route, or drop the deck into an existing template without rebuilding it from scratch.

Can Juma match our agency's deck template and brand?

Yes. Add the agency's deck template and visual identity to the project, and Juma builds every pitch on that layout: the fonts, colors, logo, and slide order the team already pitches in. The deck comes out on-brand from the first draft rather than a default format the team has to reskin afterward.

This matters most for agencies pitching several accounts a month, where a consistent deck format is part of the agency's own brand. Once the template is in the project, it carries across every pitch automatically, and the team spends its time on the story instead of restyling slides. Without a template loaded, Juma uses a clean default structure that works but may not match the house style.

Does Juma design the slides, or just write them?

Both, within limits. Juma writes the narrative and builds the slides as an editable .pptx with headlines, body content, and a layout that follows the agency's template. It handles the structure and the words; the team handles the final visual polish, custom art, and any bespoke motion the pitch calls for.

Think of it as the first 80 percent: a complete, presentable deck the team refines rather than a blank file it fills. For a high-stakes final-round pitch, a designer still adds the finishing craft. For the many pitches that never used to get a proper deck because there was no time, this Flow gets a real one built in an afternoon. Juma augments the team, it doesn't replace the designer or the pitch lead.

How does this compare to briefing a designer or starting from a template?

A template gives the team a shell to fill; a designer gives them polish but needs a brief and a few days. This Flow gives them a finished draft: the research, the story, and every slide written and formatted, in one session. The team starts from a real deck, not a blank template or a queue.

Templates are useful for consistency and designers for craft, and both stay in the toolbox. What this Flow removes is the slowest part of any pitch: turning a blank deck into a coherent argument written for one specific buyer. The team can still hand the finished .pptx to a designer for a final pass, now starting from a full story instead of a brief.

Don't take our word for it

Ask AI about us

400+ marketing teams trust Juma. ChatGPT, Claude, and Perplexity know why. Ask them.

Ready when you are

What's on your plate today?

Start typing a task and Juma will figure out the rest.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.