Juma is a social media calendar app: give it your brand and platforms, and get back a monthly posting schedule, content pillars, and platform copy.
Start by describing your brand, the platforms you post on, and the time period you want to cover. Juma takes that brief and builds a structured, month-long social media calendar, complete with posting times, content pillars, and platform-specific formatting for every entry.
A strong social media content calendar connects content pillars to what is happening in the world. This step surfaces the external events that matter to your audience within your planning window. Events mapped include:
Anything that needs creative lead time is flagged explicitly, so the team is never caught planning a timely post too late to execute.
When a launch needs to fit inside an existing calendar, this step integrates it without disrupting the content mix or pillar balance. Juma builds the campaign as a structured sequence across your active platforms. The sequence includes:
Juma shows what moved and what is new after the integration, so the team can review changes and approve before moving to production.
Share your engagement numbers, reach figures, and standout posts from the previous month. Juma identifies patterns across the data and applies them directly to the next calendar. Changes include:
The output is an updated social media planner with every change already applied, not a report with recommendations to implement separately.
Social media calendars are built on repeat — same brand, same platforms, same audience, month after month. Without a shared foundation, every new calendar starts from scratch: re-explaining the content pillars, the voice, the cadence, the format rules. A Juma Project eliminates that. Set up the brand context once, and every calendar your team builds after that starts from what's already there.
Building a monthly social media calendar with Juma takes under an hour, compared to several hours of manual work across research, drafting, per-platform formatting, and stakeholder review. The full structured calendar returns in one prompt, with posting times, content pillars, and platform-specific formatting for every entry. Juma compresses a half-day planning task into a single working session.
Most content teams split calendar planning across multiple sessions: research one day, draft the grid the next, format for each platform separately, then circulate for review. By the time the team signs off, a week has passed and the calendar is already running behind schedule.
Each follow-up step adds depth without restarting the work. Adding timely hooks, integrating a campaign launch, or refreshing the plan with last month's performance data each take one additional prompt. The total time for a complete, data-informed social media calendar fits inside a single working session.
Every entry in Juma's social media content calendar includes six components: date, recommended posting time, platform, post concept or copy direction, content pillar assignment, and platform-specific formatting notes. Nothing is left as a placeholder. Every field is populated based on the brand brief you provide at the start of the flow.
Formatting notes are channel-specific throughout. LinkedIn entries specify whether the post is a single-image post, a carousel, or a text update. X entries distinguish threads from standalone posts and flag where a visual improves reach. Instagram entries note the format — static image, Reel concept, or carousel — and include a caption direction.
Pillar assignments run throughout the entire month. Once the calendar is built, you can see the full distribution at a glance and confirm the mix matches your target ratio before a single post goes live. If it does not, one follow-up prompt adjusts the balance.
Yes. Each calendar run is scoped to a specific brand and time period, so building separate calendars for multiple clients in the same workspace is straightforward, with no bleed between accounts. Setting up a Juma Project for each client means every new calendar starts from the saved brand context, not from scratch.
The Project stores brand voice guidelines, content pillars, target audience notes, and platform preferences for each client. When a new month starts, the team opens the client's Project and the full brand context is already applied. No re-explaining the brief, no correcting tone in the first draft.
Performance data compounds over time when stored in the Project. As you add top-performing posts and engagement benchmarks month after month, the calendar outputs become progressively more tailored to what actually works for that client. Used this way, the social media calendar app becomes a system that improves with every monthly cycle.
