Content Planning
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Create a social media calendar

Plan a full month of social content in one prompt - posting schedule, content pillars, and platform-specific formatting included.

Specify the brand, the platforms, and the time period - Juma will take you through a flow which returns a structured, publish-ready plan with posting times, pillar distribution, and platform-specific formatting for each entry.

1

Plan a monthly social media calendar

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Example Flow result

How this works

What Juma includes in every social media calendar

A complete social media calendar from Juma covers three layers. First, a day-by-day schedule for the full month: every entry includes a date, recommended posting time, platform, post concept or copy direction, and channel-specific formatting notes (carousel vs. text post on LinkedIn, thread vs. standalone on X). Second, a content pillar breakdown that maps every post to a theme, so the team can see whether the mix is balanced before a single post goes live. Third, a coverage check that flags what's easy to miss: thin weeks, underrepresented pillars, unaccounted holidays or awareness days, and stretches where a platform goes quiet.

Why content pillars are the foundation of a social media calendar

Content pillars give a social media calendar its structure. Without defined pillars and a target ratio, calendars drift toward whatever feels easiest to post that week — typically promotional content or reactive posts that don't build audience over time. Setting pillars upfront gives the team a planning framework and a concrete way to check balance before publishing, not after.

2

Go deeper

Research timely hooks for the month

A strong calendar connects your content pillars to what's happening in the world. This prompt finds relevant holidays, awareness days, industry events, and trending topics within your calendar window — then maps them to specific posts, flagging anything that needs creative lead time.

Prompt
Copy

Search for relevant holidays, awareness days, industry events, and trending topics happening in April that our audience would care about. Then go through the calendar and suggest where to weave these in — either replacing a weaker post or adding a timely angle to one that's already planned. Flag anything the team should jump on early because it needs creative lead time.

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3

Go deeper

Weave in an upcoming campaign or launch

When a product launch, webinar series, or seasonal push needs to fit an existing calendar, this prompt integrates it without breaking the content mix. It adds teaser posts, a launch-day sequence, and follow-up content — then shows exactly what moved and what's new.

Prompt
Copy

We have a product launch happening in the third week of April — a new integrations marketplace. Work it into the existing calendar: add teaser posts in the lead-up, a launch-day sequence across all platforms, and a few follow-up posts in the days after. Try to keep the overall content mix balanced — shift posts around rather than just adding on top. Show me what moved and what's new.

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4

Go deeper

Review and refresh with last month's data

The best calendar learns from the previous one. Share your engagement numbers, reach, and standout posts — Juma identifies which pillars to double down on, which posting times to shift, and where to experiment. The output is an updated calendar, not just a list of recommendations.

Prompt
Copy

Here's how last month's posts performed — I'll share engagement numbers, reach, and any standout posts. Based on what worked and what didn't, adjust next month's calendar. Tell me which content pillars to lean into, which posting times to shift, whether the frequency is right for each platform, and where we should experiment. Update the calendar with your recommendations.

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Create a Project: Stop re-explaining your context every month

Social media calendars are built on repeat — same brand, same platforms, same audience, month after month. Without a shared foundation, every new calendar starts from scratch: re-explaining the content pillars, the voice, the cadence, the format rules. A Juma Project eliminates that. Set up the brand context once, and every calendar your team builds after that starts from what's already there.

What goes in the project

Brand Voice Guide

How the client sounds across channels — tone, vocabulary, what to avoid. With this in the Project, Juma writes every post concept in the right voice from the first draft. No rounds of tone corrections.

Brand Voice Guide

How the client sounds across channels — tone, vocabulary, what to avoid. With this in the Project, Juma writes every post concept in the right voice from the first draft. No rounds of tone corrections.

Brand Voice Guide

How the client sounds across channels — tone, vocabulary, what to avoid. With this in the Project, Juma writes every post concept in the right voice from the first draft. No rounds of tone corrections.

Brand Voice Guide

How the client sounds across channels — tone, vocabulary, what to avoid. With this in the Project, Juma writes every post concept in the right voice from the first draft. No rounds of tone corrections.

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Leave Juma to build your content calendar

Tips for better calendar results

  • Add post-performance data to your Project. Upload your top-performing posts from the last 3 months. Juma spots engagement patterns and uses them to shape the next calendar automatically.
  • Define your content mix upfront. Tell Juma your target ratio — for example, "60% educational, 30% behind-the-scenes, 10% promotional" — and the calendar distributes posts accordingly from the first draft.
  • Share your content pillars or build them together. If the client already has defined pillars, include them. If not, describe what the brand talks about and Juma will shape them into a structured pillar framework with target ratios.
  • Test two posting frequencies side by side. Ask for both a daily schedule and a 3x-weekly version. Compare them to find the cadence your team can actually sustain.
  • Include examples of what's worked. A few high-performing posts give Juma a concrete structural reference — output quality improves significantly when the AI has real examples to match, not just rules to follow.