Name a client and this backlink gap analysis tool pulls live Ahrefs referring-domain data, finds the domains linking to competitors but not the client, and returns a prioritized outreach plan.
Name the client and their top competitors, and Juma pulls live referring-domain data from your connected Ahrefs account for every site in the set. A backlink gap is the group of referring domains that link to a competitor but not to your client, and the Flow filters out the low-value and irrelevant ones, then ranks what remains. Each row carries the domain's Domain Rating, a one-line relevance note, and a specific outreach angle tailored to that site.
A short prioritized summary closes the report, recommending which handful of domains to pitch first. More than 400 marketing teams use Juma, and when agencies run this Flow against a connected Ahrefs account, the gap table routinely surfaces dozens of winnable domains a manual spreadsheet review would miss.
Comparing against every competitor at once pulls a large amount of referring-domain data, which takes longer and spreads the analysis thin. Naming a single competitor keeps the Flow focused and returns a faster, deeper gap table: more domains checked for relevance, more detail on each row. This is the right move when you already know the one rival whose link profile you want to close in on, or when the team needs a quick target list for this week's outreach rather than a full-category sweep. Point the Flow at the client and one named competitor, and it returns the domains that link to them but not to your client.
Our client is Allbirds (https://www.allbirds.com). Compare their backlinks against Rothy's only, find the referring domains linking to Rothy's but not Allbirds, and give me a prioritized outreach list.
Not every gap domain is worth an email. This step ranks the list so the team spends outreach time where it pays off, scoring each domain on Domain Rating (Ahrefs's 0 to 100 measure of a site's link authority), topical relevance to the client, and how many of the tracked competitors it already links to. A domain that links to three competitors and sits at DR 70 in the client's niche goes to the top; a DR 12 directory drops off. The output is a shortlist of the handful to pitch first, each with the reason it ranks where it does, so priorities hold up in a client update.
From the gap analysis, give me the top 15 referring domains to target first. Rank them by Domain Rating, relevance to Allbirds, and how many competitors they already link to.
A ranked list is only useful once someone reaches out. This step finds the likely contact for each target domain, an editor, a resource-page owner, or a guest-post coordinator, and drafts a tailored outreach email built around the angle the gap analysis already surfaced for that site. Each draft references why the client fits that specific page or resource, not a generic template blast. Draft the emails together in the client's project brand voice so they sound like the agency, then review and send. Strategy, taste, and judgment stay human: the Flow gets you to a ready first draft, and the team decides what actually goes out.
For the top 10 target domains, find the likely contact and draft a personalized outreach email for each, using the outreach angle from the gap analysis and our client's brand voice.
Link building runs over weeks, so the gap list has to stay current. Save the target domains to the client's Juma Project and mark each as contacted, replied, or won as outreach progresses. On the next run, the Flow reads that log and excludes the domains you have already landed or that already link to the client, so the gap table only shows fresh opportunities. This keeps the team from pitching a site twice, and it gives you a running record of which links the campaign has earned, ready to drop into the next client report.
Update our backlink gap list for Allbirds: mark the domains we've won or contacted, and show me only the new referring-domain opportunities since last month.
Teams build one Juma Project per client and add context over time. Every flow the team runs for that client pulls from the same project, so a backlink gap analysis starts from the client's real competitor set and outreach history instead of a blank slate. Add these once and every future run gets sharper.
Competitor Watchlist
The client's real link-building competitors with their URLs. Add this and the Flow compares against the right set every time, instead of asking who to track on each run.
Outreach Templates & Voice
The agency's outreach email structures and the client's tone. With these in the project, drafted emails match how the team actually pitches, not a generic template.
Won & Contacted Log
Domains already pitched, replied to, or won. The Flow reads this and keeps them out of the gap table, so outreach never doubles up on the same site.
Client Brief
Who the client is, what they sell, and the topics they are credible on. This sharpens the relevance notes and outreach angles so the list fits the client, not just the niche.
Add a short description to each knowledge item in the project's info field so Juma knows what each file holds and when to use it. For example:
A manual backlink gap analysis takes an SEO most of a day: exporting referring domains for the client and each competitor, deduping them in a spreadsheet, filtering out junk, and researching an angle for each target. Juma runs the comparison and returns a ranked, angle-per-row outreach list in minutes.
For an agency running link building across a client roster, that time recovers fast. Each client's competitor list, outreach history, and voice live in their Juma Project, so the analysis scales across the book without a proportional jump in analyst hours. The Flow does the pulling, matching, and first-draft work; the team keeps the relationships and the judgment on what to send.
Juma needs the client's domain, the competitor domains, and access to referring-domain data. The simplest setup is connecting your Ahrefs account, which pulls live referring domains and Domain Ratings for every site automatically. No exports, no manual matching. Name the client and competitors, and the Flow starts from live data.
You can also scope the run at the prompt. Name one competitor for a fast, deep pass, or list several for a full-category sweep. Adding a Domain Rating floor (for example, DR 30+) tells the Flow to skip the low-value domains, so the gap table comes back focused on sites actually worth an outreach email.
The plan is a ranked table of the referring domains that link to a competitor but not the client. Each row shows the domain's Domain Rating, a one-line relevance note, and a specific outreach angle for that site. A short summary recommends which handful to pitch first and why.
From there, the team can take the list further in the same chat: ask the Flow to find the likely contact for each domain and draft a tailored outreach email per target, built around the angle already surfaced and written in the client's project brand voice. The plan goes from a target list to ready-to-review drafts without a separate briefing step.
Yes. The Flow pulls a large amount of referring-domain data, so aiming it at one named competitor returns a faster, deeper result than "all competitors." With a single target, more domains get checked for relevance and each row carries more detail. Use it when you already know the rival to close in on.
A good pattern is to run the broad sweep first to see the whole competitive set, then drill into the one competitor whose links look most winnable. The broad run tells you where the biggest gaps are; the scoped run gives you the depth to act on one of them this week.
Ahrefs's Link Intersect shows which domains link to competitors but not you. This Flow starts there, then does the parts a raw export doesn't: it filters out irrelevant and low-value domains, writes a relevance note and a tailored outreach angle for each keeper, and hands back a prioritized plan the team can act on.
The raw list is data. The plan is what a strategist would build from it, and the Flow gets you to that draft in minutes. Strategy, taste, and judgment stay human: the team reviews the angles, adjusts priorities to the client's real relationships, and decides what gets sent.
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