Name the sponsor you're pitching and the property you're offering, and Juma writes a full sponsorship proposal: the opportunity, audience and reach, three tiered packages, brand-native activations, and the investment ask.
Name the sponsor you want to win, the property you're offering, and the audience it reaches, and Juma researches the sponsor's brand, category, and recent marketing before drafting the sponsorship proposal. The Flow structures the pitch the way a sponsor's decision-maker reads it: an executive summary, the opportunity and why now, audience and reach broken into tables, three sponsorship tiers each with its own asset list, brand-native activation ideas tied to what the sponsor actually does, and an investment ask with multi-year incentives, a timeline, and next steps. It comes back as a branded document, ready to send to the brand or the agency that holds the account. More than 400 marketing teams use Juma to turn a rough opportunity and a target sponsor into finished assets, and the sponsorship proposal is the pitch that too often goes out as a generic deck the sponsor has seen a hundred times.
A brand funds a property when the pitch reflects their goals, not yours. Point Juma at the sponsor and it researches their category, recent campaigns, and audience, then reframes the opportunity around what that brand is trying to win: reach with a demographic, a product launch, or a brand-safe cultural moment. The same tournament pitched to an energy-drink brand leads with live energy and youth culture; pitched to a hardware brand it leads with competitive performance and the gear the pros use. Juma rewrites the opening, the reach emphasis, and the activation ideas so the whole proposal reads like it was built for that one sponsor.
Rework the proposal specifically for Red Bull: research their recent campaigns and audience, then reframe the opportunity, the reach section, and the activations around what they're trying to win with the college-age crowd.
Sponsors buy at the level that fits their budget, so give them a ladder to choose from. Juma builds three tiers, title, presenting, and official partner, each with its own asset list and price, so the brand can see exactly what more money buys. The title tier carries the naming rights, the main-stage logo, and the on-site activation footprint; the lower tiers scale the visibility and the exclusivity down from there. Hand Juma a target investment range and it sets prices that stay consistent across the ladder and adds multi-year incentives that reward a longer commitment. Every asset is named, so nothing in the package reads as vague.
Build three sponsorship tiers for this: title, presenting, and official partner. Give each its own asset list and price, keep the ladder consistent, and add an incentive for a two- or three-year commitment. Anchor the title tier around a $250,000 investment.
Logo placement is table stakes; the ideas that win a sponsor are the ones only that brand could run. Tell Juma what the sponsor actually sells and it designs brand-native activations that tie the property to the product: an energy-drink brand gets a player-energy lounge and a clutch-moment replay series, a hardware brand gets a performance zone where fans test the gear the pros play on. Each activation names the format, where it lives in the event, and what the sponsor gets out of it, so the brand can picture it on the ground. These are the slides a sponsor forwards internally, because they show the partnership doing something, not just appearing.
Design five activation ideas Red Bull would actually run at this tournament: tie each one to what they sell and how they market, name the format and where it lives on-site, and say what Red Bull gets out of it.
The written proposal wins the read; a deck wins the room. From the same approved facts, Juma builds a sponsorship pitch deck: a title slide, the opportunity, the audience and reach in charts, a tier comparison table, the activation ideas one per slide, and the investment ask. The numbers and the packages stay identical to the document, so nothing drifts between the leave-behind and the presentation. The team gets a branded deck ready to present live or send ahead of the meeting, built in the client's project so it comes out on-brand from the first slide. Ask for it sized for a live pitch or a send-ahead read.
Turn this sponsorship proposal into a pitch deck: a title slide, the opportunity, the audience and reach as charts, a tier comparison, one activation per slide, and the investment ask. Keep every number identical to the document and make it branded for a live pitch.
One event usually has room for more than one sponsor, so build the pitch as a set instead of a single letter. Give Juma the property and a shortlist of target brands and it produces a tailored proposal for each: the same reach and tiers underneath, but the opportunity, the emphasis, and the activations reframed for every sponsor's category. An agency running outreach gets a title-sponsor pitch for one brand, a presenting-sponsor pitch for another, and a product-category partner pitch for a third, all consistent on the numbers. The team sends each brand a proposal that reads bespoke, without writing the property up from scratch five times.
We're pitching this tournament to Red Bull, Logitech, and Monster. Write a tailored proposal for each: same audience and tiers underneath, but reframe the opportunity and the activations for each brand's category, and suggest which tier to pitch each one.
A Juma Project is a shared space where the team keeps everything Juma needs to pitch a property. Build one project per event or client, add these items once, and every proposal comes out grounded in real numbers and in the right voice without re-briefing. The more the team adds over time, the less each new pitch needs explained from scratch.
Event Fact Sheet
The property's real numbers: attendance, stream and broadcast reach, audience demographics, past results, and estimated media value. This is the file that grounds the audience and reach tables in real data, so the proposal shows what the sponsor is actually buying instead of a round-number guess.
Sponsor Target List
The brands the team is pitching and why each one fits: their category, budget range, and what they have sponsored before. With this in the project, Juma tailors the opportunity and the activations to each sponsor instead of sending everyone the same letter.
Sponsorship Rate Card
The team's real tiers, assets, and prices. Juma builds the packages from the actual inventory the property can sell, so the title, presenting, and official partner tiers match what the team can deliver rather than inventing assets that don't exist.
Brand Voice Guide
How the property or the agency sounds: tone, vocabulary, and the words to avoid. Every proposal, from the executive summary to the activation write-ups, comes out in the right voice from the first pass.
Add a short description to each knowledge item in the project's info field so Juma knows what each file is and when to use it. For example:
A tailored sponsorship proposal usually takes a marketer a full day or two across researching the sponsor, structuring the tiers, and writing the activations. Juma returns a full first draft in a few minutes: the opportunity, audience and reach tables, three tiers, brand-native activations, and the investment ask, ready for the team to review.
The saving compounds because the structure stays identical from one pitch to the next, so a proposal that used to sit half-written actually goes out. Strategy, taste, and judgment stay human: the team sets the tier prices, confirms the numbers, and decides which activations the property can deliver before anything reaches the sponsor. Juma handles the blank page and the formatting, not the final call.
The proposal includes an executive summary, the opportunity and why now, audience and reach broken into tables, three sponsorship tiers each with its own asset list, brand-native activation ideas, and an investment ask with multi-year incentives, a timeline, and next steps. It comes back as a branded document, ready to send.
Every number in the reach tables is tied to what the team provides, and each tier names the assets the sponsor gets at that level rather than describing the package in the abstract. The activations are built around what the sponsor actually sells, so they read as ideas that brand could run, not a generic list. When a figure is still an estimate, Juma labels it so nothing in the pitch reads as more precise than the data supports.
Point Juma at the sponsor's website and it researches their category, recent campaigns, and audience, then reframes the opportunity, the reach emphasis, and the activation ideas around what that brand is trying to win. The same property reads differently for an energy-drink brand than for a hardware brand.
This is the difference between a proposal a sponsor forwards internally and one they skim and set aside. A generic deck describes the event; a tailored proposal shows the sponsor their audience, their activation, and their return. The team can run the same Flow across a whole target list, so each brand on the shortlist gets a pitch that reads bespoke while the underlying reach and tiers stay consistent.
Yes. Add the team's sponsorship rate card and brand voice guide to the project, and every proposal builds the tiers from the real inventory and comes out in the right voice instead of a default layout. Upload a past proposal as a reference and Juma matches its structure and level of detail.
This matters most for agencies pitching many properties or many sponsors, where a consistent format is part of the deliverable. One Project per client keeps each property's fact sheet, rate card, and voice separate, and unlimited seats on every plan mean the whole team can run the Flow without a per-user charge. Pricing is credit-based, so the team only pays for the proposals it actually produces.
Juma handles the research, the structure, and the first draft; the team owns the deal. It researches the sponsor, builds the reach tables, drafts the tiers, and designs the activations, then hands the team a document to shape. Strategy, taste, and judgment stay human, and human review sits on every proposal before it reaches a sponsor.
The difference is where the hours go. Instead of spending them on the blank page and the formatting, the team spends them on the parts that need judgment: which tier to lead with, what the property can realistically deliver, and what number the sponsor will say yes to. Juma delivers a finished asset, not a chat response, so the starting point is a proposal to refine rather than an outline to fill in.
400+ marketing teams trust Juma. ChatGPT, Claude, and Perplexity know why. Ask them.
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