Name a client domain and this striking-distance keyword tool pulls live ranking data, isolates the keywords sitting on page two, and returns a per-page action plan to push each one onto page one.
Name the client and give Juma the domain, and it pulls that site's live keyword rankings and finds the striking-distance keywords: the ones the site already ranks for but that sit just outside the top results, roughly positions 4 to 15, close enough that a focused push can move them up onto page one. It scores each keyword by opportunity, weighing search volume against how close the keyword already is to the top and how hard it is to win, then sorts the list into quick wins, mid-priority, and harder plays and groups the keywords by the page that ranks for each one.
Then it writes a concrete action plan for every page: the exact title-tag rewrite (the page title search engines show in results), the H2s to add for the phrases people actually search, the schema to mark up, the internal links to add, and a visible "last updated" date. It all comes back as a prioritized checklist with week-by-week timing, so the team knows what to do first. More than 400 marketing teams use Juma, and finding striking-distance keywords is some of the highest-return SEO work most sites never get to, because the data pull and the per-page planning take hours to do by hand.
A full list is only useful once it's a shortlist. Ask Juma to cut the striking-distance keywords down to the handful worth this week's effort. It re-ranks them by opportunity against effort, so a keyword that's already at position 5 with real volume beats one at position 14 that would take a full content rebuild. The team gets a ranked shortlist of the top three to five, each with the reason it made the cut and the single first action to take. Instead of staring at forty keywords, the team walks away knowing exactly what to start on Monday and why it's worth doing before the rest.
From the striking-distance list, give me the three keywords with the best opportunity-to-effort ratio and the single first action for each.
Striking-distance keywords cluster on pages. One page often ranks just below the top for five or six related queries at once, so fixing that single page moves all of them together. Ask Juma to group the list by URL and rank the pages by how many striking-distance keywords each holds and how much combined traffic is at stake. The team gets a short list of the two or three pages where one focused edit wins several keywords, instead of chasing keywords one at a time across dozens of URLs. It's the fastest way to turn a long keyword list into a small, high-impact list of pages to work on.
Group the striking-distance keywords by page and tell me which two or three pages would win the most keywords and traffic if we improved them.
Once the team picks a page, ask Juma to turn its action plan into the actual changes. Working from the query the page ranks for, it writes a new title tag and meta description built around the exact phrase, the H2s to add so the page answers the questions people search, an FAQ or comparison section where one is missing, the schema block to paste in, and the internal links from related pages that pass authority to it. The team gets a page-level edit brief a writer can implement in one sitting, with every change tied back to the keyword it's meant to win. Nothing is left as "improve this section," so the work is ready to hand off.
Take the top page from the list and write the actual changes: a new title tag and meta description, the H2s to add, an FAQ section, the schema block, and the internal links, ready to hand to a writer.
Keyword cannibalization is when two or more of a site's own pages compete for the same query, so the ranking splits and neither page reaches the top. It's a common reason a keyword stalls just below page one. Ask Juma to scan the striking-distance list for queries where more than one URL ranks, and it flags the competing pages, recommends which one should own the query, and says what to do with the rest: consolidate them into the winner, redirect, or differentiate each toward its own query. The team gets a cannibalization report that often explains a stuck keyword faster than any amount of on-page work, because the fix is deciding which page wins, not writing more.
Check our striking-distance keywords for cannibalization: where two or more of our pages compete for the same query, tell me which page should own it and what to do with the others.
A month after the changes ship, re-run the Flow to measure movement. Juma pulls the current rankings for the same keywords, compares them to the baseline from the first run, and shows which pages climbed, which held, and which slipped, with the position change on each. It also surfaces the next batch of keywords that have drifted into striking distance since last time, so the list stays fresh. The team gets a before-and-after movement report that turns SEO from a set of one-off edits into a monthly loop, and gives the account manager a clear, honest number to bring to the client instead of a vague "it's improving."
Re-check the striking-distance keywords we worked on: compare current positions to last month's baseline, show what moved, and surface the next batch now sitting on page two.
A Juma Project is a shared space where the team keeps everything Juma needs to know about a client. Build one project per client, add context as you go, and every striking-distance run pulls from the same foundation, so the shortlist matches the client's real priorities and the rewrites come out in their voice. Add these items once and every keyword pass, page rewrite, and monthly re-check the team runs starts on-strategy.
Keyword & Topic Targets
The queries and topics the client wants to own, plus any that are off-limits. Juma checks the striking-distance list against this so the team works on the keywords that matter to the business, not just the ones that happen to sit closest to page one.
Sitemap or Page Inventory
A list of the client's URLs. Juma uses it to map each striking-distance keyword to the right page, to cluster keywords by page accurately, and to spot cannibalization where two of the client's own pages compete for the same query.
SEO Playbook & Content Style Guide
How the team writes title tags and metas, heading rules, and what a finished page looks like. This shapes every action plan so the changes match the format an editor already signed off on, instead of a generic template.
Brand Voice Guide
How the client sounds: tone, vocabulary, and words to avoid. With this in the project, any rewritten title tag, H2, or FAQ comes back in the client's voice from the first draft.
Add a short description to each knowledge item in the project's info field so Juma knows what each file is and when to use it. For example:
By hand, this takes a few hours per site: export the ranking data, filter to positions 4 to 15, pull volume and difficulty for each keyword, map every keyword to a page, then write an action plan for each. Juma returns the same analysis in minutes, already scored and grouped by page.
The time back is real, but the judgment stays with the team. Juma handles the repeatable work, pulling the data, scoring the opportunity, and drafting the per-page plans, while the team decides which clients to prioritize and which recommendations to ship. Strategy, taste, and judgment stay human, and there's human review on every output before a page changes.
For each page, the plan lists the exact title-tag rewrite, the H2s to add for the phrases people search, an FAQ or comparison section where one is missing, the schema to mark up, the internal links to add from related pages, and a visible "last updated" date. Every change is tied to the specific keyword it's meant to win.
The plans are grouped by page, not by keyword, so the team works one URL at a time and wins several related keywords with a single edit. The whole set comes back as a prioritized checklist with week-by-week timing, so it's clear what to do first and what can wait.
Just the domain. Juma reads a site's live rankings from public search data, so it works on any public domain with no Search Console access and no verification step. That's what lets the team run it on a prospect's site before there's any contract, and get a real list of quick wins to show in the first call.
Connecting Google Search Console or Ahrefs makes the picture sharper when the client is signed. Search Console adds the client's own impression and click data, so Juma can weigh which near-page-one keywords already earn attention but few clicks. The core striking-distance analysis runs without either connection.
Each keyword is scored on three factors together: how many people search it, how close the current ranking already is to the top, and how hard the keyword is to win. A keyword with decent volume at position 5 and low difficulty scores high; a high-difficulty keyword at position 15 scores low, even if the volume is large.
Factor |
What it measures |
Why it matters |
|---|---|---|
Search volume |
How many people search the keyword each month. |
A win on a higher-volume keyword brings back more traffic for the same effort. |
Proximity to page one |
How close the current ranking is to the top (position 5 versus position 15). |
The closer a keyword already is, the less work it takes to move it up. |
Keyword difficulty |
How strong the pages already ranking for the keyword are. |
A low-difficulty keyword is realistic to win; a very hard one may not be worth the time. |
Because the score combines all three, the shortlist favors keywords that are close, winnable, and worth winning, not just the ones with the biggest search numbers. The team can always ask for the raw volume, position, and difficulty behind any keyword to sanity-check a call.
Yes. Because the analysis needs only a public domain, the team can run it on a prospect's site with no access and no setup, and bring the quick-wins tier to the first pitch. It's a concrete, credible way to show value before anyone signs.
For agencies, that scales across the whole new-business pipeline without adding cost. Juma's pricing is credit-based with unlimited seats, so a strategist prepping a pitch and an SEO lead running client work can both use the Flow without paying per person. Run it on ten prospect domains in an afternoon, and each one comes back with a specific list of keywords the prospect is close to winning.
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