Give Juma your brand, budget, and platforms. Get back a paid media plan and a channel-by-channel paid media strategy built on competitive research.
Paste the client's website URL, budget, and target platforms. Juma researches who's advertising in the space, then returns a complete paid media strategy with budget splits, channel playbooks, and a 90-day timeline.
With the full strategy in place, this step builds out the LinkedIn ad creative for every funnel stage. For each stage, you get:
Budgets change after you build the first plan. Paste the new total and this step returns:
A launch plan without a testing structure means the team is guessing past week one. This step builds a six-week A/B testing roadmap covering:
Agencies running paid media for the same client launch campaigns regularly. Without a shared foundation, every new plan means re-explaining the client's brand, their audience, which platforms they use, and what's worked in the past. A Juma Project stores that context once. Set it up for a client and every paid media plan the team builds after that starts from where the last one left off.
Add a short description to each knowledge item in the project's info field so Juma knows what each file contains and when to use it. For example:
Building a multi-platform paid media plan from scratch - competitive research, budget splits, and channel briefs across LinkedIn, Google Ads, and Meta - typically takes a strategist one to two full days. This Flow returns the same complete paid media plan in minutes, including the competitive snapshot, budget allocation table, and platform playbooks.
A complete paid media strategy covers five areas: a competitive landscape snapshot showing who's advertising and where the gaps are, a budget allocation table by platform and funnel stage, platform playbooks for LinkedIn, Google Ads, and Meta, a measurement framework mapping KPIs to each funnel stage, and a 90-day timeline with weekly milestones. Each section includes the reasoning behind every recommendation.
Paid media budget should be split by platform and by funnel stage - awareness, consideration, and conversion - with each allocation tied to a specific objective. This Flow produces that split with the reasoning behind every number, so the team can explain the allocation to a client rather than just presenting it. Budget rebalancing for a changed total is a dedicated step later in this Flow.
Competitive research for a paid media launch should identify which brands are actively advertising in the space, which platforms they're running on, which formats are overused, and where the gaps are worth targeting. That research drives every downstream decision in the paid media strategy: budget splits, platform choices, and creative direction, all before any spend is committed.
A platform playbook covers which ad formats to use on that channel, how to approach targeting, and what the creative should emphasize at each funnel stage. The recommendations in this Flow connect to the competitive research, so they reflect what's already saturated and where there's room to differentiate. You can hand each playbook directly to a creative team.
A B2B paid media strategy for enterprise audiences should focus LinkedIn on awareness and consideration, and shift Google Ads and Meta toward lower-funnel conversion tactics. Providing specific role titles, company size range, and buying stage at the start of this Flow produces targeting parameters and messaging angles calibrated to the actual decision-maker, not a generic professional audience.
