Plan Multi-Platform Paid Media Launches

Plan a multi-platform paid media launch

Edit the sample values below to match your client's situation, or hit "Try it" and adjust as you go.

What you'll get‍

A competitive landscape snapshot showing who's actively advertising in the space, which platforms they're on, and where there are gaps worth exploiting — so the plan is built on real market data, not assumptions.

A budget allocation table that breaks spend down by platform and funnel stage, with the majority on proven channels, a portion on platforms worth testing, and a small reserve for experimental bets.

Platform-specific playbooks covering which ad formats to use, how to approach targeting, and what the creative should look like on each channel.

A measurement framework that maps specific KPIs to each stage — impressions and reach for awareness, click-through and engagement for consideration, cost per acquisition and ROAS for conversion — so everyone agrees on what "working" means before a dollar is spent.

And a 90-day launch timeline with weekly milestones the team can build against.

Go deeper on specific pieces

Once you have the launch plan, these prompts help you drill into the areas that need more detail. Use any of them in the same conversation — the competitive research, budget allocation, and campaign structure all carry over.

Get detailed LinkedIn creative

You have the strategy — now you need the actual ad copy and creative direction for LinkedIn. This gives you ready-to-brief ad variations written within LinkedIn's character limits, with format recommendations matched to each funnel stage and A/B test pairings built in.

Rebalance for a budget change

Budgets shift — the client confirms a different number, leadership redirects spend, or early results change the math. This adjusts the full plan to the new budget and flags what to cut.

Build an A/B testing roadmap

A launch plan without a testing plan means the team is guessing past week one. This sets up what to test first on each platform, one variable at a time so results are actually valid, with clear criteria for picking a winner.

Try this workflow today.

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Tips for better results

• Add past campaign data: Upload previous campaign reports to your Project knowledge. The AI will identify what worked and recommend similar strategies for your new launch
• Be specific about your goals: Tell the AI your exact objective (like "generate 500 qualified leads at $20 CPA or less") to get precise platform and budget recommendations
• Include competitor insights: Add information about competitor campaigns you've seen. The AI can help you differentiate your approach
• Start with minimal data: Even with just a budget and objective, the agent can provide valuable recommendations. Add more details as you refine the strategy
• Ask for scenario planning: Request multiple budget scenarios (conservative, moderate, aggressive) to see how different investment levels affect your reach and results